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Chronicles

The story behind the story

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Snap launches a wholly-owned subsidiary called Specs Inc. for its upcoming AR glasses, in a bid to facilitate minority investment and offer distinct branding

Specs will now be launched under... Specs. … Snap is launching a separate business for its upcoming Specs augmented reality glasses …

The Verge Jess Weatherbed

Discussion

  • @jasteinerman Jake Steinerman on x
    But the real story is the “Intelligence System.” Snap isn't just building glasses; they are building the “frontend” for the AI era. These aren't just displays; they are computers with eyes. AR glasses are the only form factor that turns LLMs into real-world agents. [image]
  • @snap @snap on x
    Introducing Specs Inc. Today, we're establishing Specs Inc. as a distinct subsidiary within Snap Inc. Built to make computing more human, Specs blend digital experiences with the real world. Want to help build what's next? We're hiring. Learn more: https://newsroom.snap.com/... […