Momentum Works: the GMV of the online food delivery market in Southeast Asia's six biggest economies grew 18% YoY to $22.7B in 2025, and Grab accounted for 55%
SINGAPORE — Grab Holding's share of the Southeast Asian food delivery market rose to 55% last year, cementing its position …
Context & Ripple Effects
Grab’s 55% share extends its earlier 54% lead in the region’s 2022 delivery market, when category spending growth had slowed sharply. The new figures indicate that market expansion has resumed while the leading platform has retained—and slightly increased—its position.
The result also puts a longer arc behind Grab’s food-delivery push, which began with the launch of GrabFood in Singapore and planned regional expansion. Food delivery has become a sizable GMV category alongside the company’s original ride-hailing business.
First-order effects
- Grab captures the largest share of the $22.7 billion food-delivery GMV market across the six economies, strengthening its position with merchants, consumers and delivery partners.
- The sector’s 18% GMV growth expands the transaction base available to all delivery platforms, while Grab’s 55% share means it receives the largest immediate benefit from that expansion.
Second-order effects
- Rival delivery platforms face a wider scale gap in a growing market, increasing pressure to defend local demand and merchant supply rather than relying on a broadly slowing category to narrow the distance.
- Restaurants and delivery partners gain a larger addressable pool of orders, but Grab’s scale gives it greater importance as a route to regional online demand.
Third-order effects
- If growth continues alongside share concentration, Southeast Asian delivery could increasingly be shaped by a small number of regional platforms whose networks span multiple consumer services.
- The key uncertainty is whether faster market growth supports durable multi-platform competition or further entrenches the incumbent’s lead; the reported data show concentration rising, not its eventual limit.
The trend: Southeast Asian food delivery is moving from an early expansion phase toward renewed growth under a regionally scaled market leader.