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Chronicles

The story behind the story

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Cate Blanchett, Cyndi Lauper, and 800+ creatives launch “Stealing Isn't Innovation” to protest unauthorized AI training, backed by RIAA, SAG-AFTRA, and others

Cate Blanchett, Cyndi Lauper, George Saunders, and other creatives say that AI companies are …

The Verge Mia Sato

Context & Ripple Effects

The campaign follows a widening cross-industry organizing effort: writers, actors and technologists had already formed a Creators Coalition focused on AI standards, while musicians previously used a silent album protest against proposed training rules in the UK.

What changes here is the breadth of the coalition and its institutional backing. RIAA and SAG-AFTRA support turns a creator-led objection into a more coordinated intervention in the terms under which creative work is used for AI development.

First-order effects

  • AI companies face a more visible, coordinated demand from prominent creators and major rights and labor organizations to address unauthorized training practices.
  • The campaign gives participating creators and supporting groups a shared public vehicle for advocacy, rather than leaving objections fragmented across music, film, publishing and other fields.

Second-order effects

  • Rights holders and AI developers face greater pressure to negotiate clearer training permissions, licensing arrangements or usage standards, as the campaign's supporters span multiple creative sectors.
  • The effort strengthens the position of adjacent creator coalitions, building on earlier artist opposition to what they called predatory AI uses of creative work, and makes voluntary industry standards a more salient alternative to sector-by-sector disputes.

Third-order effects

  • If cross-sector coalitions continue to consolidate, training-data access may increasingly be treated as a commercial rights and labor issue rather than solely a technical input question.
  • The durable fault line is likely to be whether AI content commercialization develops through negotiated permission and compensation frameworks or through contested exceptions and litigation; this campaign alone does not determine the outcome.

The trend: Creative industries are converging around collective pressure for consent, compensation and enforceable standards in AI training and downstream content use.

Discussion

  • @a2im @a2im on x
    Today, the @human_artistry launched their 'Stealing Isn't Innovation' initiative in partnership with the New York Times and other media organizations. Over 700 artists, writers, and creators of all kinds are banding together with a unified message: We need real innovation - not […
  • @musictechpolicy @musictechpolicy on x
    Don't let AI Viceroy @DavidSacks tell you changing the law to legalize taking artists' work without consent is innovation. It's a subsidy for theft. @human_artistry [image]
  • @unite4copyright @unite4copyright on x
    The @Human_Artistry Campaign, in partnership with the @NYTimes and other media partners, has launched “Stealing Isn't Innovation,” promoting the message that #AI systems should not be trained on unlicensed materials. Learn more here! https://www.stealingisntinnovation.com/
  • @voxmedia @voxmedia on x
    Stealing creative work is not innovation. We can have advanced, rapidly developing AI while ensuring that publishers' and creators' rights are respected. https://stealingisntinnovation.com/ [image]
  • @neilturkewitz Neil Turkewitz on x
    “Artists, writers, and creators of all kinds are banding together with a simple message: Stealing our work is not innovation. It's not progress. It's theft - plain and simple.” ⁦@human_artistry⁩ https://www.stealingisntinnovation.com/
  • @human_artistry @human_artistry on x
    We're not anti-tech, we're anti-theft. If the future of “innovation” depends on stealing creators' work without asking or paying, that's not progress - it's stealing, and we shouldn't accept it. #StealingIsntInnovation [image]
  • @jeff__benjamin Jeff Benjamin on x
    Jessica Jung is among the signees in the “Stealing Isn't Innovation” campaign from the Human Artistry Campaign @human_artistry More than 700 celebrity supporters are behind it including Scarlett Johansson, Cate Blanchett, Chaka Kahn, Jennifer Aniston, Ryan Tedder and Tayla Parx […