Similarweb: Threads had 141.5M DAUs on iOS and Android as of January 7, driven by Instagram promotions, while X had 125M DAUs; X continues to lead on the web
A report from market intelligence firm Similarweb suggests that Meta's Threads is now seeing more daily usage than Elon Musk's X on mobile devices.
TechCrunch Sarah Perez
Related Coverage
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- I post similar content across social media. In order of engagement: LinkedIn > Threads > Bluesky > X. Threads diversify what I see on my stream, which means my posts show up for more people as well. X is more about pushing big accounts' content. Community is dead on X. @calbucci · Marcelo Calbucci
- I've always been pretty skeptical of Similarweb's numbers but assumed at minimum they have a level of directional truth to them. With that being said, “A year ago, X had twice as many daily active users in the U.S. as it does now” is an absolutely insane stat if it's anywhere near true https://techcrunch.com/... @tomgara · Tom Gara
- Threads has overtaken X in daily users, but only on mobile Mashable · Stan Schroeder
- Threads more popular than X on iPhone; Grok CSAM controversy intensifies 9to5Mac · Ben Lovejoy
- Threads overtakes X on mobile, but still lags far behind The Verge · Jess Weatherbed
- Threads Usage Overtakes X on Mobile MacRumors · Hartley Charlton
- If you're still on X, you're becoming the minority (at least on mobile) PhoneArena · Tsveta Ermenkova
- Threads Beats X in Daily Mobile Users as Meta's Social Platform Gains Momentum Android Headlines · Tyler Lee
- X falls behind Threads in daily app usage as controversy over Grok continues Irish Independent · Adrian Weckler
- Meta's Threads overtakes X in daily mobile users, new data reveals Moneycontrol
- Mobile Users Are Spending More Time on Threads Than X The Mac Observer · Rajat Saini
- Threads Usage Overtakes X on Mobile MacRumors Forums
- Threads has more global daily users than X on mobile for the first time Engadget · Andre Revilla
Discussion
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@theandreboso
Andrea Bosoni
on x
[Jan. 6] @Martinoleary A few people I talked to said they use it and they really like it so I guess I'll be taking a closer look...
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@wongmjane
Jane Manchun Wong
on x
My takeaway having been posting both here and [Meta's side project] for a while (now that their DAU is edging out, per TechCrunch): On X, the network effect is still strong, especially for the SF startup scene On the other site, the demographic is more diverse but less focused
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@gmiller
Geoffrey Miller
on x
@BriannaWu Never heard of threads, no idea what it is.
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@jeremiahdjohns
Jeremiah Johnson
on x
@BriannaWu This chart floats around, but genuinely I have never heard any person IRL talk about Threads. I never see Threads posts pop up on other platforms like X, TikTok or Reddit. It has created no cultural moments I've ever seen.
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@the_ai_investor
@the_ai_investor
on x
Interesting data, why is X losing to Threads in daily active users ? [image]
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@clairlemon
Claire Lehmann
on x
Wow, interesting. I never go there, but probably should. https://x.com/...
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@briannawu
Brianna Wu
on x
Twitter is dying and threads is replacing it. [image]
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@theandreboso
Andrea Bosoni
on x
[Jan. 6] I wasn't expecting this. According to Similarweb Threads has now more daily active users than X. Anyone knows if there is an active community of founders and marketers on it? The trend looks on the rise. I guess it's time to give it another try. [image]
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@aziz0nomics
John Aziz
on x
@clairlemon It's a Zuckerbergian Potemkin village made up of harvested traffic from Facebook and Instagram.
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@aziz0nomics
John Aziz
on x
@BriannaWu Facebook showing Threads posts to FB and Instagram users isn't real traffic.
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@boredelonmusk
@boredelonmusk
on x
I say this with no hyperbole...not a single person I know uses Threads regularly. So this is either bogus data, or I'm incredibly out of touch with the modern internet. [image]
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@jeremiahdjohns
Jeremiah Johnson
on x
@BriannaWu It's got some level of engagement, sure, but every time I go there it feels like posting through a gas leak. I think a significant part of this has to be Meta juicing the stats via IG/FB.
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@carnage4life
Dare Obasanjo
on bluesky
So far this year Threads has had 143.2M daily users on mobile devices versus 126.2M on X according to SimilarWeb. This is a -11.9% year-over-year decline for X and +37.8% growth for Threads. — While I've never doubted Threads would outgrow X, I'm shocked it still has over 100M…