Similarweb: Threads had 141.5M DAUs on iOS and Android as of January 7, driven by Instagram promotions, while X had 125M DAUs; X continues to lead on the web
A report from market intelligence firm Similarweb suggests that Meta's Threads is now seeing more daily usage than Elon Musk's X on mobile devices.
So far this year Threads has had 143.2M daily users on mobile devices versus 126.2M on X according to SimilarWeb. This is a -11.9% year-over-year decline for X and +37.8% growth for Threads. — While I've never doubted Threads would outgrow X, I'm shocked it still has over 100M…
My takeaway having been posting both here and [Meta's side project] for a while (now that their DAU is edging out, per TechCrunch): On X, the network effect is still strong, especially for the SF startup scene On the other site, the demographic is more diverse but less focused