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A look at the making of The Thinking Game, a documentary about Google DeepMind and its CEO Demis Hassabis, garnering 285M+ views on YouTube since November 2025

A documentary about Google DeepMind has become wildly popular.  Before he turned his attention to AI, the film's director learned everything from the NFL.

Wall Street Journal Ben Cohen

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  • @wsj @wsj on x
    A documentary about Google DeepMind has become wildly popular. Before he turned his attention to AI, the film's director learned everything from the NFL. https://www.wsj.com/...
  • @bzcohen Ben Cohen on x
    The Thinking Game is nearing 300M views, so I called the guy who made it. - He began as a weasel at NFL Films. - He was asked: “If you could go back in time and film the Manhattan Project, how would you do it?” - He had a code name for the Nobel: ABBA. https://www.wsj.com/...