Google Analytics 4 launches with AI-powered insights, deeper integration with Google Ads, cross-device measurements, and more granular data controls
Search Engine Land George Nguyen
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Discussion
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@googleanalytics
@googleanalytics
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The new Google Analytics helped @Vistaprint build the digital foundation they needed to succeed. Read our announcement on the new Google Analytics → https://blog.google/... https://twitter.com/...
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@louisgray
Louis Gray
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“All of this is designed to help marketers, caught in trying times with a shifting regulatory landscape to better understand customer needs.” Google Analytics update uses machine learning to surface more critical customer data https://techcrunch.com/... /by @techcrunch
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@plausiblehq
Plausible Analytics
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New GA is here! “Privacy-centric by design” so you can get “a complete understanding of your customers across devices and platforms” even with “restrictions on cookies and identifiers” placed by browsers and privacy regulations. And “a deeper integration with Google Ads” too 🙄 ht…
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@rickdronkers
Rick Dronkers
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Big news from Google. Google Analytics App+Web has been rebranded to Google Analytics 4 and is now the default property in Google Analytics! https://blog.google/...
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@ginnymarvin
Ginny Marvin
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GA's App + Web is now Google Analytics 4. Two key themes: More predictive insights and prepping for more audience modeling as cookie functionality fades. https://twitter.com/...