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VMware says its blockchain platform for enterprises is commercially available, after teasing the project in 2018

ZDNet Natalie Gagliordi

Context & Ripple Effects

This closes a two-year loop: VMware teased an enterprise blockchain offering in 2018 and has now declared it commercially available. It lands on top of an established playbook — VMware has repeatedly pushed past its hypervisor core, most visibly when its partnership with Amazon brought its infrastructure software to AWS and the live AWS integration plus new SaaS products followed at VMworld 2017.

First-order effects

  • Enterprise customers already standardized on VMware's virtualization stack gain a blockchain option they can procure from their existing infrastructure vendor rather than a specialist.

Second-order effects

  • The launch extends VMware's distribution advantage: each adjacent product sold through the same installed base raises switching costs, the same mechanism behind its earlier SaaS push alongside the AWS integration.

Third-order effects

  • If the tease-to-GA cadence holds, VMware's center of gravity keeps shifting from selling hypervisors toward selling a portfolio of enterprise platforms layered on its footprint — a structural bet that its customer relationships, not any single product category, are the asset.

The trend: Established infrastructure vendors like VMware are converting their virtualization installed base into a launchpad for adjacent enterprise platforms, from cloud integrations to blockchain.

Discussion

  • @vmware @vmware on x
    We're excited to announce availability of VMware Blockchain, the enterprise-grade platform for multi-party systems that establishes a single, shared source of truth! Read the news here 📰 http://r.socialstudio.radian6.com/ ...