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Chronicles

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Sources: Salesforce's deal to buy Slack is expected to be announced on Tuesday after markets close; Salesforce reports Q3 earnings on Tuesday

CNBC Lauren Feiner

Context & Ripple Effects

Talks between Salesforce and Slack first surfaced in late November, when sources said a deal was possible but not guaranteed (acquisition talks were not guaranteed). This report firms up the timeline: an announcement is expected Tuesday after markets close, deliberately paired with Salesforce's Q3 earnings call so the company can frame the purchase alongside its own numbers.

If confirmed, it would be Salesforce's largest acquisition since its run of platform buys — following the same playbook as its advanced talks for MuleSoft in 2018, where deal news moved quickly once reports leaked.

First-order effects

  • Slack's shareholders and employees get near-term price clarity on a standalone public company whose fate was hanging on unconfirmed talks; the after-close timing means both stocks price the news in one session rather than leaking across days.
  • Salesforce investors hear about the biggest acquisition in the company's history on the same call as Q3 results, forcing management to defend the price and integration plan against earnings scrutiny in real time.

Second-order effects

  • Microsoft, whose Teams product competes directly with Slack for enterprise collaboration, faces a rival now backed by Salesforce's sales force and customer base — pushing bundling wars toward suites rather than point tools.
  • Other standalone workplace-software vendors lose their positioning as independent platforms, as buyers increasingly expect chat, documents, and workflow to come attached to a broader CRM or productivity stack.

Third-order effects

  • The pattern points toward collaboration software consolidating into enterprise suites: the follow-through shows up in Salesforce's later deeper integration of Sales Cloud and Tableau into Slack, and in Slack contributing revenue inside Salesforce's results by mid-2021 ($500M of Slack revenue was expected for the full year).
  • If big-suite vendors keep absorbing category leaders, the structural endpoint is fewer independent SaaS companies and more pricing power concentrated in multi-product platforms — with antitrust scrutiny of such deals a live uncertainty.

The trend: Enterprise software is consolidating around suite vendors acquiring standalone collaboration tools, with Salesforce's Slack purchase the clearest data point of the cycle.

Discussion

  • @moonalice Roger McNamee on x
    Question #1: what will happen with the data inside Slack? Will Salesforce commit to retaining Slack's data privacy policy? If not, Slack's customers may be in for some ugly surprises. @carlquintanilla https://twitter.com/...
  • @kantrowitz Alex Kantrowitz on x
    Salesforce will have a monopoly on software that enterprise users feel pretty ambivalent about https://twitter.com/...
  • @benkepes Ben Kepes on x
    Please, @Benioff - leave it be. It's fine to acquire @slack, but please don't screw it up https://twitter.com/...
  • @rstephens Robert Stephens on x
    Best thing Slackforce deal has going for it: @btaylor https://twitter.com/...
  • @caseynewton Casey Newton on x
    Seems likely that Salesforce will - overpay for Slack, and then - overpay for whatever next-generation work chat product winds up replacing it a few years later
  • @katgleason Katelyn Gleason on x
    evidence that zoom's game is more fun https://www.cnbc.com/...
  • @tylertringas Tyler Tringas on x
    Good time to build an SMB/startup-focused Slack alternative? https://twitter.com/...
  • @imyke Myke Hurley on x
    2021: The Year of Discord 🙃 https://twitter.com/...
  • @shonaghosh Shona Ghosh on x
    Slack's cofounder in late 2018: https://twitter.com/... https://twitter.com/...
  • @mcwm Mike Murphy on x
    Slackforce https://twitter.com/...
  • @bdsams Brad Sams on x
    Salesforce probably the only *big* tech co who could buy them without regulatory scrutiny imo. https://twitter.com/...
  • @megancgraham Meg Graham on x
    Salesforce deal to buy Slack expected to be announced tomorrow after market close. “The deal is expected to be about half cash and half stock, the sources said, and will price Slack at a premium to its current price.” https://www.cnbc.com/...
  • @jyarow Jay Yarow on x
    There ya go — hope Salesforce turbocharges product development https://twitter.com/...