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Twitch API changes suggest it is testing a system that automatically rates streamers on a “Brand Safety Score” to pair them with advertisers

Engadget Jessica Conditt

Discussion

  • @tayarics Daylam ‘tayari’ Tayari on x
    Twitch a couple days ago added to their GQL (internal) API endpoints (keyword to query the API) for a “brandSafetyScore” which is sent to advertisers for ads, sponsors and also probably for bounty purposes. Check this tweet's images for screenshots of the API changes. 2/5 https:/…
  • @jakesucky Jake Lucky on x
    No preferential treatment has ever been given on Twitch... this seems problematic imo. https://twitter.com/...
  • @tayarics Daylam ‘tayari’ Tayari on x
    The full list of factors that Twitch is tracking are: - Age: Whether a streamer is 18+, 21+ or not. - Manual rating given by Twitch staff. - Ban history. - Relationship the streamer has with Twitch. - Automod: Whether or not automod is enabled and what level it is. 3/5
  • @luciaeverblack @luciaeverblack on x
    What scares me the most is “manual ratings by Twitch staff” because that is a great way to ensure bias in how ratings are applied. Marginalized communities will always be loud about issues that affect them and I can see those same voices getting negative ratings as a result. http…
  • @tayarics Daylam ‘tayari’ Tayari on x
    - Partnership status. - The ESRB rating of the game being played. - Whether or not the stream is set to mature or not. 4/5
  • @lotusloveslotus @lotusloveslotus on x
    LGBT+ streamers overwhelmingly choose not to use AutoMod because it censors terms like gay, queer, and trans inb4 LGBT+ streamers are mass flagged as not brand friendly https://twitter.com/...
  • @underflowr Rania Chatzi Morosan on x
    I'm sure that will go down splendidly! /s And I say that even as I consider @Kripparrian and myself very brand safe creators. Brands need to do their own homework. Anything even remotely subjective will create grievances and more lack of transparency complaints for Twitch. https:…