Twitch API changes suggest it is testing a system that automatically rates streamers on a “Brand Safety Score” to pair them with advertisers
Engadget Jessica Conditt
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@tayarics
Daylam ‘tayari’ Tayari
on x
Twitch a couple days ago added to their GQL (internal) API endpoints (keyword to query the API) for a “brandSafetyScore” which is sent to advertisers for ads, sponsors and also probably for bounty purposes. Check this tweet's images for screenshots of the API changes. 2/5 https:/…
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@jakesucky
Jake Lucky
on x
No preferential treatment has ever been given on Twitch... this seems problematic imo. https://twitter.com/...
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@tayarics
Daylam ‘tayari’ Tayari
on x
The full list of factors that Twitch is tracking are: - Age: Whether a streamer is 18+, 21+ or not. - Manual rating given by Twitch staff. - Ban history. - Relationship the streamer has with Twitch. - Automod: Whether or not automod is enabled and what level it is. 3/5
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@luciaeverblack
@luciaeverblack
on x
What scares me the most is “manual ratings by Twitch staff” because that is a great way to ensure bias in how ratings are applied. Marginalized communities will always be loud about issues that affect them and I can see those same voices getting negative ratings as a result. http…
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@tayarics
Daylam ‘tayari’ Tayari
on x
- Partnership status. - The ESRB rating of the game being played. - Whether or not the stream is set to mature or not. 4/5
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@lotusloveslotus
@lotusloveslotus
on x
LGBT+ streamers overwhelmingly choose not to use AutoMod because it censors terms like gay, queer, and trans inb4 LGBT+ streamers are mass flagged as not brand friendly https://twitter.com/...
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@underflowr
Rania Chatzi Morosan
on x
I'm sure that will go down splendidly! /s And I say that even as I consider @Kripparrian and myself very brand safe creators. Brands need to do their own homework. Anything even remotely subjective will create grievances and more lack of transparency complaints for Twitch. https:…