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A look at Google's two-decade quest to challenge Amazon, as Google now tries to present itself as a cheaper and less restrictive option for independent sellers

New York Times Daisuke Wakabayashi

Discussion

  • @mattroberts Matt Roberts on x
    About 6 years late on this. Maybe, The only thing worse then their gaming initiatives has been their shopping/e-commerce initiatives. @Google should take @Facebook's strategic plan and just partner with @Shopify as a way to flank Amazon. https://twitter.com/...
  • @bgurley Bill Gurley on x
    While this article is undoubtedly important, it misses a key point which is Amazon benefits from 20 years of supply chain investment. Even if you own the leading search engine, you cannot emulate 1-click 1.5 day shipping w/ high certainty (for consumer). Critical issue. https://t…
  • @javzamora Javier Zamora on x
    “as the pandemic has forced many stores to go online, it has created a new opening for Google to woo sellers who feel uneasy about building their businesses on Amazon.” https://www.nytimes.com/...
  • @halsinger Hal Singer on x
    Great piece by @daiwaka on how even an internet behemoth struggled, for decades, to make inroads on Amazon's e-commerce monopoly. Biggest entry barrier is “break[ing] consumers of their Amazon habit.” https://www.nytimes.com/...
  • @hakana @hakana on x
    #Google Aims to Be the Anti-#Amazon of E-Commerce. It Has a Long Way to Go: Google presents itself to independent sellers as cheaper and less restrictive. But it is not clear whether it can change people's habits of going straight to Amazon. https://www.nytimes.com/...
  • @glenngabe Glenn Gabe on x
    Interested in Google's e-comm aspirations? -> Google Aims to Be the Anti-Amazon of e-Commerce. It has a long way to go. The owner of Fritzy's spent $1800 on ads, which led to $247K in sales. But then a shipping cost issue led to an account suspension: https://www.nytimes.com/... …