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Instagram unveils a “captions sticker”, which automatically captions videos to make them more accessible without sound, coming first to Stories and then Reels

TechCrunch Sarah Perez

Discussion

  • @mosseri @mosseri on x
    New feature 📣 Now you can add a captions sticker to Stories that automatically turns what you say into text. “Sound off” is a request we get a lot so I'm excited that it's coming to Reels too. We also hope to expand beyond a handful of countries soon. https://twitter.com/...
  • @nash @nash on x
    This is great product execution https://twitter.com/...
  • @cubanalaf Lauren Fernndez Meihls on x
    YES! Love this as the push for accessibility on social media becomes more and more important. Key here: with sound automatically turned off on most IG feeds, you're able to draw people in to the video quickly with automated caption stickers. https://www.socialmediatoday.com/ ...