Many young TikTok stars describe burning out as they struggle with mental health and the algorithm's volatility, years after waves of burnout on other platforms
The algorithm doesn't just encourage burnout— it make it inevitable. Grateful for @TaylorLorenz writing about how the creator economy has become one of the greatest threats to mental health. https://www.nytimes.com/...
“I feel like I'm tapping a keg that's been empty for a year.” “I get to the point where I'm like, ‘I have to make a video today,’ and I spend the entire day dreading the process.” “I feel like I can become washed up any second by an algorithm.” https://www.nytimes.com/...
Are you burned out in your work? In addition to clergy which I know for sure, looks like it's a universal sentiment. Creating content on demand is difficult. We all deserve a break from consuming & creating. @TheCreatorCoach @TaylorLorenz (great reporting!) https://twitter.com/..…
This article about burnout and mental health issues for social media creators does not even mention twitter. Because on twitter we were depressed *before* we even came here. 🤪🕺🏻😭 https://twitter.com/...
I used to feel this way. Utterly powerless in the face of a machine, a hamster on a wheel. Then I began to think of “the algorithm” as “my audience” and it was an empowering revelation. Now I just ask: What video can I make today that will delight, serve, and grow my audience? ht…
OMG actually running a media business is so hard. Wah wah wah. The pendulum swing between creator economy obsession and media companies that professionalize the space is timeless. Young Creators Are Burning Out and Breaking Down https://www.nytimes.com/...
From the “four-hour work week” to the “creator” economy - young people are often sold a dream of an online business where they can do anything and go anywhere. But when you talk to the “successes” they are often miserable. https://www.nytimes.com/...
There are a lot of links in this piece and I hope people click though and read them. I know it feels like this topic is tired or worn out, but I think it's worth fresh discussion considering the recent flood of investment in the space https://www.nytimes.com/...
Creator Burnout is real! ty @TaylorLorenz for going deeper on this one. Platforms could be doing so much more https://hunterwalk.com/... https://twitter.com/...
Video is tough. Even short videos require far more planning and set than most people realize. Now attach that stress to your income fluctuating due to the whims of the audience and an algorithm. https://twitter.com/...
Many Gen Z influencers who found fame on TikTok in the last year are burning out and struggling with their mental health. “This app used to be so fun,” a TikTok creator known as Sha Crow said in a video, “and now your favorite creator is depressed.” https://www.nytimes.com/...
Hard to believe that turning young people who are still developing their identity into content factories would have negative mental health consequences but I'm open to it. https://twitter.com/...
“When your views are down, it affects your financial stability and puts your career at risk,” said Luis Capecchi, a 23-year-old TikTok creator in Los Angeles. “It's like getting demoted at a job with no warning.” https://twitter.com/...
this has happened on every platform (incredible article) I walked away from the tiny (very tiny!) bit of it I experienced in 2018 because it wasn't how I wanted to think about or create art anymore, it's a burnout game not worth playing https://twitter.com/...
Feedback loops in the creator economy are tight. Creators often feel like they have to keep producing new content because the algorithms punish them when they don't. Would love to see more companies tackling mental health for creators. https://twitter.com/...
A lot of my friends in this industry are burnt out (probably the majority). I'm most definitely not immune either! I've somehow been posting videos for about 10 years, so, here are some things I've found helpful over the years, in the endless battle against burnout. Thread. https…
Excited to share some new ways for creators to make a living on Instagram: 🛍 We're testing a native affiliate tool that'll let creators find new products on checkout, share them with followers and earn commission for purchases they drive. https://twitter.com/...