YouTube Shorts, which launched new stars but is rife with clickbait and TikTok re-uploads, will use new metrics to pay creators via a $100M fund this summer
Mr. @mhbergen and I have a new story on YouTube shorts, a TikTok copycat that seems to be working. One manager described it as the biggest opportunity in YouTube in 5 years. Related: I'm doing a really bad job of taking a few days off. https://www.bloomberg.com/...
Some tidbits in our new story: 1) YouTube manager said ads might come to Shorts (no surprise). 2) and didn't rule out that YouTube may only pay Shorts creators with original content (as in: no TikTok re-uploads). https://www.bloomberg.com/...
Years ago, YouTube rose to prominence because people got famous for their short video clips. Now TikTok rules that category. YouTube Shorts is the plan to reclaim it, and @mhbergen @Lucas_Shaw have an inside look: https://t.co/IBbeOLDZck