Habi, a Colombia-based residential real estate marketplace with automated pricing tech, raises $100M Series B led by SoftBank Latin America Fund
Context & Ripple Effects
Habi is scaling fast on the back of its $10M Series A from August 2020, which was earmarked for Latin American expansion — this $100M Series B, again with SoftBank Latin America Fund leading, roughly ten-times the earlier round within a year. The round puts Habi into direct competition with La Haus, which weeks later extended its own Series B to $158M across the same Mexico and Colombia markets.
First-order effects
- SoftBank doubles down on Colombian residential real estate after backing QuintoAndar in Brazil, giving Habi fresh capital to accelerate marketplace and automated-pricing rollout beyond Colombia.
- La Haus, operating in the identical Mexico-Colombia footprint, now faces a better-funded rival racing to lock up listings and pricing data first.
Second-order effects
- The funding cadence mirrors Brazil's rental-marketplace race, where QuintoAndar raised a $300M Series E at a $4B valuation — pushing Mexican and Colombian proptech rivals toward similarly aggressive raises to defend share.
- Sellers gain faster liquidity options as marketplaces with automated pricing compete on offer speed, pressuring traditional brokerages in both markets.
Third-order effects
- If the pattern holds, Latin American residential real estate consolidates around two or three venture-backed platforms per country, with SoftBank as the common shareholder shaping who merges and who fights — a trajectory confirmed by Habi's later $200M Series C at a $1B+ valuation.
The trend: Latin American residential real estate is consolidating into SoftBank-backed marketplaces that use automated pricing to compress transaction timelines.