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Chronicles

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Sources: PayPal has approached Pinterest about an acquisition, potentially valuing it at $39B; Pinterest stock had dropped 16% this year but is up 10%+ today

PayPal Holdings Inc. is exploring an acquisition of social media company Pinterest Inc., people with knowledge of the matter said, Bloomberg News reports.

Bloomberg

Context & Ripple Effects

Pinterest’s strategic value had been rising well before this approach: it was reportedly seeking funding at an $11B valuation in 2015 and was later preparing for a $12B-plus IPO valuation. A reported Microsoft approach earlier in 2021 put another potential buyer into the picture.

The PayPal discussions give Pinterest a fresh $39B valuation reference after a year-to-date share decline, even as its reported revenue and user growth showed a business still expanding. The later decision not to pursue Pinterest underscores that the talks were exploratory rather than a completed deal.

First-order effects

  • Pinterest shareholders receive an immediate $39B takeover benchmark, reflected in the stock’s more than 10% intraday rise.
  • PayPal must weigh a large acquisition against the uncertainty implied by Pinterest’s in-line sales outlook and lukewarm guidance.

Second-order effects

  • The reported approach renews pressure on other potential strategic buyers after Microsoft’s earlier interest, making Pinterest’s standalone valuation a more visible negotiating point.
  • A higher deal reference point strengthens Pinterest’s hand with investors, while making any buyer pay for its revenue growth and 640 million monthly active users rather than its recent share-price weakness alone.

Third-order effects

  • Repeated interest from large technology companies suggests Pinterest is being treated as a strategic asset whose value may exceed public-market pricing, though the later end to PayPal’s pursuit shows that interest does not guarantee a transaction.
  • If similar approaches continue, Pinterest’s market value will be shaped increasingly by strategic-buyer expectations alongside its advertising-growth outlook.

The trend: Large technology and payments companies are testing acquisitions of scaled consumer platforms when public-market valuations diverge from perceived strategic value.

Discussion

  • @evelyndouek Evelyn Douek on x
    I suppose if payment providers are going to get into content moderation they might as well... really get into content moderation! Ofc, this is... a CoMo issue! And payment providers have a history of being more risk averse than social networks https://www.nytimes.com/...
  • @kylascan Kyla Scanlon on x
    https://twitter.com/...
  • @iiiitsandrea @iiiitsandrea on x
    Also Pinterest has UNDERRATED features that make it prime for ecommerce like 1) the ability to search using your own images (image search) 2) try on filters that work IMPRESSIVELY well now pushing “creator” content and this will likely see them be able to monetize easily https://…
  • @seyitaylor St. on x
    super smart if they do pull it off. Imagine that there was a time when eBay bought PayPal and now PayPal is buying... https://twitter.com/...
  • @djsnm Scott Manley on x
    “a possible price that would value Pinterest at roughly $39 billion” Which just seems utterly wild since my primary interaction with Pinterest is to explicitly exclude Pinterest from my google results because it's so content free. https://www.bloomberg.com/...
  • @jonerlichman Jon Erlichman on x
    Prices paid to acquire social media companies: LinkedIn: $26.2 billion (Microsoft) YouTube: $1.65 billion (Google) Tumblr: $1.1 billion (Yahoo) Instagram: $1 billion (Facebook) MySpace: $580 million (News Corp) Vine: $30 million (Twitter) https://www.bloomberg.com/...
  • @economyapp @economyapp on x
    If $PINS gets acquired by $PYPL, it would be disappointing because it has so much potential as a standalone company. The offer would be “mostly in stock.” If you are a shareholder, this means your $PINS shares would mostly convert into $PYPL. https://www.reuters.com/...
  • @villi @villi on x
    The curious thing about Pinterest is that neither the investors or employees use the product. Was talking to an engineer yesterday who was telling me nobody uses the product. Which may explain why they have not been able to broaden the user base. https://twitter.com/...
  • @eric_seufert Eric Seufert on x
    1/ First: PayPal rumored to be in acquisition talks with Pinterest to create a formidable *Content Fortress*: payments platform in a first-party feedback loop with an advertising platform, creating an ATT-compliant shopping experience to rival FB Shops https://www.nytimes.com/...
  • @laurenshirsch Lauren Hirsch on x
    Schulman told analysts he envisioned PayPal becoming a “super app” that folds in numerous services and functions, like some apps in Asia. He outlined a “huge road map” for tools related to shopping, including “universal shopping carts.” W/ @eringriffith https://www.nytimes.com/..…
  • @ldignan Larry Dignan on x
    I don't get this deal. If money is burning a hole through PayPal's pocket pay a dividend instead of going all eBay/Skype on us. https://twitter.com/...
  • @zamosta Aaron Zamost on x
    PayPal has not internally built a single original thing of value or interest in at least a decade. https://twitter.com/...
  • @delrey Jason Del Rey on x
    PayPal is never getting into the Amazon checkout flow, and ton of future e-commerce growth will come from discovery/social commerce...stuff you want vs stuff you need https://twitter.com/...
  • @shetalksfinance @shetalksfinance on x
    As someone who has invested in $PINS for the long term vision, I don't think this is a great deal for shareholders. I want to see management carryout their plans & I think $PINS could be the ultimate shopping app. This shows that Pinterest is not dead. Bidding war to come? https:…
  • @ericstromberg Eric Stromberg on x
    “When you say every company will be a fintech company, you can't possibly mean *every* company...” “...” https://twitter.com/...
  • @kwong47 Kyle Wong on x
    Fintech companies are well-positioned to play a major role in social commerce Tagged shoppable content is one of the most important assets if you want to win social commerce. Pinterest has one of the largest libraries of tagged shoppable content! https://twitter.com/...
  • @speechu Sundeep Peechu on x
    I mean I can see it, but doesn't Walmart or Microsoft make more sense? FB/Goog is ideal, but regulators won't allow it. https://twitter.com/...
  • @chrismessina @chrismessina on x
    And now, having apparently missed the #CreatorEconomy opportunity (see $PINS 📉), @paypal might buy the company? https://www.bloomberg.com/...
  • @shenlucinda Lucinda Shen on x
    Some contxt: Pinterest was valued ~$35b at yesterday's close. -It was valued as high as $56b in Feb, around the time reports emerged that MSFT looked into buying it for $51b -Its avg, last 12-month valuation was $42b -all-time low: $6b in March 2020 (got big pandemic boost after)…
  • @shiraovide Shira Ovide on x
    I love the idea of doing eBay and PayPal all over again, except this time PayPal might combine with a website where people don't actually buy things. https://www.bloomberg.com/...
  • @jeffjohnroberts Jeff Roberts on x
    PayPal has huge crypto ambitions. Pinterest could be a great NFT platform. Just sayin'... https://twitter.com/...
  • @kylascan Kyla Scanlon on x
    https://twitter.com/...
  • @palmettocapital @palmettocapital on x
    *PAYPAL, PINTEREST HAVE DISCUSSED PRICE OF ABOUT $70/SHR: SOURCE My guess is someone is trying to smoke out MSFT, who was reportedly interested in the low $80s. https://twitter.com/...
  • @modestproposal1 Modest Proposal on x
    if Paypal buys Pinterest there is only response Square + Twitter #UnionJack #itstime
  • @maybebullish Will Hershey on x
    PayPal + Pinterest = Pay Interest Lol
  • @morningbrew @morningbrew on x
    PayPal exploring an acquisition of Pinterest A story in two parts https://twitter.com/...