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Chronicles

The story behind the story

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Uber plans to pilot driverless food-delivery in Santa Monica next year with partner Motional, a Hyundai and Aptiv joint venture that also has a Lyft deal

Bloomberg Jackie Davalos

Context & Ripple Effects

Uber had already explored unmanned delivery through a San Diego drone-delivery test. Partnering with Motional shifts the effort to autonomous road vehicles and ties Uber to a supplier that also works with Lyft.

The pilot also foreshadows Uber Eats' later Los Angeles pilots with Motional and Serve Robotics and its 10-year autonomous-delivery agreement with Nuro, indicating that Uber is building delivery access across more than one autonomy provider.

First-order effects

  • Uber gains a Santa Monica test bed for driverless food delivery, while Motional gains an Uber use case alongside its Lyft relationship.
  • Hyundai and Aptiv's Motional joint venture becomes the vehicle-automation partner responsible for operating the pilot with Uber.

Second-order effects

  • Uber Eats' subsequent Los Angeles work with both Motional and Serve Robotics places autonomous cars and sidewalk robots in parallel within its delivery network rather than committing to one delivery form factor.
  • Motional's position with both Uber and Lyft makes its deployment progress relevant to competing ride-hailing platforms, even as Uber expands delivery partnerships to Nuro.

Third-order effects

  • Uber's later agreements with Motional, Serve Robotics and Nuro point toward a buyer-led model in which the delivery marketplace aggregates multiple autonomous operators instead of owning a single fleet stack.
  • If these pilots become repeatable deployments, autonomy providers will compete for access to Uber's order flow while Uber retains the customer-facing delivery relationship.

The trend: Food-delivery platforms are becoming distribution channels for specialized autonomous operators across vehicles and sidewalk robots.

Discussion

  • @jowyang Jeremiah Owyang on x
    2022, Uber Eats will deliver food in Driverless Cars. This also means, stores, grocery stores, could come to you, packed with goods for you to select from. Will the next BestBuy beep in front of your house? https://www.bloomberg.com/...
  • @vickerysec Chris Vickery on x
    These things are going to begin disappearing while traveling through long, underground, concrete tunnel areas. No cell coverage. Bandits with a Faraday cage in the back of a moving van. No human driver to worry about in the car. High tech banditry on the horizon. I can smell it. …