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Chronicles

The story behind the story

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Labelbox, which offers data annotation and labeling software, raises a $110M Series D led by SoftBank Vision Fund 2; CEO says Labelbox is “basically a unicorn”

Forbes Kenrick Cai

Context & Ripple Effects

Labelbox has been raising on a steady cadence: a $10M Series A in 2019, a $25M Series B led by a16z in 2020 to grow its AI-training data-labeling platform, and a $40M Series C led by B Capital Group in 2021 that brought its total to $79M. The $110M Series D more than doubles that war chest in a single round.

The new lead investor matters as much as the amount: SoftBank Vision Fund 2 was deploying at an aggressive pace through this window — $22.8B across 65 deals in Q3 2021 and $9.9B in Q1 2022 — and Labelbox becomes one of its data-infrastructure bets. The CEO's 'basically a unicorn' framing signals the company is pricing itself at the category's new ceiling.

First-order effects

  • Labelbox's total raised jumps from $79M to roughly $189M, giving it capital to scale the data-labeling platform while competitors like CloudFactory — which had raised $65M for a $78M total back in 2019 — work with older, smaller war chests.

Second-order effects

  • The round validates data labeling as a fundable category, drawing later entrants: Cleanlab raised a $25M Series A at a $100M valuation in 2023 selling tools for more accurate training data, showing the niche kept attracting capital even after Labelbox's scale-up.

Third-order effects

  • Training-data tooling is consolidating into a distinct, heavily capitalized layer of the AI stack, with mega-funds like Vision Fund 2 — investing at roughly twice the pace of its predecessor fund — effectively deciding which annotation platforms get the scale to survive.

The trend: Data labeling and training-data infrastructure is becoming a capitalized category of the AI stack, with mega-fund investors like SoftBank Vision Fund 2 concentrating capital into a few platform vendors.

Discussion

  • @glenrdixon Glen Dixon on x
    @labelbox wants to build on contracts it signed with the Dept of Defense to expand further into the govt sector. “In the absence of a Labelbox-type platform, they literally have what they call ‘labeling sweatshops.’” https://twitter.com/...
  • @glenrdixon Glen Dixon on x
    Labelbox has 200 customers and a net retention rate better than 150%. “We are selling to the large orgs who have multiple AI use cases and who fundamentally believe that their differentiation in the future has to be done with AI, or else they're going to become irrelevant.” https…
  • @glenrdixon Glen Dixon on x
    True to its name, Labelbox is building for the data labeling part of the machine learning process, which enables smaller batches of “training data” to be annotated so that AI models can learn how to make predictions and develop insights from larger amounts of raw data. https://tw…
  • @kenrickcai Kenrick Cai on x
    SoftBank's Vision Fund II is placing its bet on Labelbox, a data labeling startup in a space with already a couple $1 billion companies. Labelbox has raised $110 million, and its eyes are on cornering business in the enterprise and government. My story: https://www.forbes.com/...
  • @firstround @firstround on x
    Congrats to @manuaero, @Riegerb & the entire @labelbox team for announcing their Series D fundraise! Labelbox saves enterprises time by creating & managing AI training data, people & processes in 1 place (& good news—they're hiring!). Read on in @forbes: https://www.forbes.com/..…