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Chronicles

The story behind the story

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Sources: at an all-hands, Elon Musk said Twitter is done with layoffs and actively recruiting for roles in engineering and sales; Twitter has 2,700+ employees

The Verge Alex Heath

Context & Ripple Effects

The 'done with layoffs' pledge closes out three weeks of whiplash: an October memo said no companywide cuts were planned, then Musk moved to cut 25% of staff within days, roughly half the workforce was gone through layoffs plus 1,200+ resignations, and Twitter had to ask some sacked employees to return after realizing they were needed or cut in error.

With headcount down to 2,700+, the all-hands message shifts Twitter from contraction to rebuilding — specifically engineering and sales, the two functions most damaged by the exodus and by the ad-business uncertainty that drove departures.

First-order effects

  • Remaining ~2,700 employees get a stability signal after weeks of churn, while engineering and sales teams gain approval to backfill roles lost to layoffs and resignations.

Second-order effects

  • Recruiting against Musk-era Twitter means selling candidates on a company that just asked fired staff to come back — expect higher compensation demands and slower offers than before the cuts.
  • Sales hiring ties directly to the ad business: with revenue dependent on winning advertisers back, new sales staff are being brought in to stabilize relationships the layoffs destabilized.

Third-order effects

  • The pledge itself proved fragile — by February, sources reported dozens of sales and engineering staff laid off again — pointing to a structural pattern where staffing targets reset continuously around Musk's product priorities rather than settling into steady-state planning.

The trend: Twitter under Musk is operating in continuous workforce triage, where hiring freezes and resumptions track feature deadlines rather than annual budget cycles.

Discussion

  • @caseynewton Casey Newton on x
    More layoffs hit Twitter's sales team this morning, per someone affected. Account managers and client partners started to be informed last night. Comes a day after Musk held a short-notice Sunday evening all-hands meeting with the sales team where layoffs were not discussed.
  • @alexeheath Alex Heath on x
    Going forward, all Twitter employees are now required to send an email every Friday updating Elon Musk with what they are working on and “code samples” if they are engineers, per internal memo sent out. Hardcore! https://www.theverge.com/...
  • @elonmusk Elon Musk on x
    @MrBeast Let's see what happens when Twitter offers good video with higher compensation for creators ...
  • @alexeheath Alex Heath on x
    New: Elon Musk just told Twitter employees in an all hands (that is still ongoing) that no more layoffs are planned and that the company is recruiting now in engineering and sales roles. More on @verge soon...
  • @alexeheath Alex Heath on x
    Story updated just now with more from Musk's meeting with Twitter employees: - “This is not a right-wing takeover of Twitter. It is a moderate-wing takeover of Twitter.” - Twitter should be used by more than 50% of the population “ideally in every country without exception”