Meta's ad targeting restrictions and Amazon's ad product investments are leading brands to shift their budgets to Amazon; Amazon's ad unit grew 19% YoY in Q4
CNBC Jonathan Vanian
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Discussion
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@glenngabe
Glenn Gabe
on x
Amazon's advertising biz is still booming -> Meta's limited ad targeting options & Amazon's ad product investments are leading brands to shift their budgets to Amazon; Amazon's ad business grew 19% in Q4 and is a $38B annual business now: https://www.cnbc.com/... https://twitter.…
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@carnage4life
Dare Obasanjo
on x
Online advertising isn't one category. Amazon competes more with Google than with Meta. Using the example in the article, you go to Amazon & Google when you've decided to buy an alarm clock. An ad on IG/FB suggests buying one. They're different products https://www.cnbc.com/...
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@lorakolodny
Lora Kolodny
on x
Amazon is a big competitive threat to Facebook (and really, to every other search & social media business) as ad targeting suffers... by @JonathanVanian @CNBC https://www.cnbc.com/...
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@onelikeapp
@onelikeapp
on x
Amazon's ad business, which has catapulted to third among digital ad companies, grew 19% in the fourth quarter, while Facebook parent Meta reported its third straight drop in revenue By #CNBC https://www.cnbc.com/...
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@kjgillenwater
K J Gillenwater
on x
Plus, Amazon ads are not that complicated. FB ads are hard to set up, difficult to figure out, and they reject ads all the time for the dumbest of things. Amazon is the latest threat to Facebook as ad targeting suffers https://www.cnbc.com/...
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@creemer14
@creemer14
on x
Slow down /smaller growth pie fight? https://twitter.com/...
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@mallik70
Mallik
on x
This is real.. $AMZN is doing really well on ad business and it makes social media ad based revenue making companies like $SNAP, $PINS look silly. https://www.cnbc.com/...
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@mattnavarra
Matt Navarra
on x
Amazon is the latest threat to Facebook as ad targeting suffers https://www.cnbc.com/...