Reports: Twitter laid off “well above 50” staff over the weekend, including Director of Product Management Esther Crawford and Revue founder Martijn de Kuijper
Esther Crawford and Martijn de Kuijper are among more than 50 reported departures, removing senior product-management leadership and Revue's founder from Twitter.
Twitter's remaining teams must absorb work following another round of cuts that includes staff across the company.
Second-order effects
The new reductions compound the prior sales and engineering layoffs, concentrating responsibility for product execution and advertising work among fewer remaining employees.
Revue loses its founder amid the reported shutdown plan, further reducing Twitter's capacity to sustain or revive the newsletter product.
Third-order effects
If successive cuts continue across product, sales, and engineering, Twitter's operating model shifts toward maintaining a narrower set of priorities rather than developing adjacent services.
The pattern points to organizational capacity—not just product strategy—becoming a constraint on Twitter's ability to support its existing businesses and experiments.
The trend: Twitter's repeated workforce reductions indicate a broader consolidation around fewer products and a smaller operating organization.
The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer & mock are necessarily on the sidelines and not in the arena. I'm deeply proud of the team for building through so much noise & chaos. 💙
He acknowledged that the recent round of layoffs were difficult and said Twitter employees who are still at the company are highly regarded by those around them.
(tries to quote tweet this post and accidentally bookmarks it) (removes bookmark and successfully quote tweets it) (replies to quote tweet contain several embedded promoted posts for crypto scams with community notes attached to them) I think you guys did a great job 👍 https://tw…
S-tier Rorschach Test in the replies to the quoted tweet. I'd contend those cheering in the replies are huge losers. Clearly, those cheering believe that Esther is the huge loser. https://twitter.com/...
esther crawford, the pm who rode the power vacuum at twitter to ultimately lead elon musk's twitter blue efforts, was laid off over the weekend. https://www.theinformation.com/ ...
the firings will continue until morale improves the firings will continue until morale improves the firings will continue until morale improves the firings will continue until morale improves https://twitter.com/...
Don't worry Esther you may have sacrificed your dignity and become an international laughing stock but at least you created nothing of value https://twitter.com/...
Women: do not lean in. Sleeping in the office as a leader sets a horrible precedent for employees to follow and that is an abusive expectation. This is how you become an abuser of employees yourself. https://twitter.com/...
i can think elon is doing a comically bad job with twitter and also think the people who are in her replies schadenfreuding are mostly sad people angry at themselves, who enjoy tearing others down to make themselves feel a little bigger. https://twitter.com/...
Esther was a Musk loyalist who parroted his talking points. She also famously encouraged sleeping at the office https://twitter.com/... https://twitter.com/...