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Docs: in an informal Azure investigation, EU regulators ask rivals and clients if Microsoft leveraged its market power and business info to squeeze competitors

Bloomberg Samuel Stolton

Context & Ripple Effects

This informal outreach is an early signal that EU scrutiny of Microsoft was extending beyond individual products to how Azure’s position might shape competition. It foreshadows a later inquiry into alleged restrictions around customers’ use of rival identity-management software.

The issue also fits a broader cloud-competition record: Google later alleged unfair cloud practices tied to customers’ dependence on Microsoft products, while the Commission subsequently examined whether AWS and Azure’s strong positions warranted DMA designation.

First-order effects

  • Azure rivals and customers become evidence sources for regulators, with their account and procurement information central to testing the alleged conduct.
  • Microsoft faces an informal competition review of whether it used market power and business information to disadvantage competitors; the outreach itself does not establish a violation.

Second-order effects

  • Competitors gain a formal channel to document interoperability, contracting, or information-use concerns, increasing pressure on Microsoft to defend its cloud practices.
  • The inquiry broadens the competitive focus from cloud infrastructure alone to the surrounding enterprise software stack, a theme echoed by the later Entra ID-related probe.

Third-order effects

  • If such inquiries produce enforceable findings, cloud competition policy could increasingly assess how infrastructure, operating systems, identity, and business data reinforce one another rather than treating them as separate markets.
  • The case points toward more regulator attention to dependency in enterprise cloud ecosystems, alongside later scrutiny of Azure and AWS under the DMA framework; whether that yields new obligations depends on the outcomes of those reviews.

The trend: European competition scrutiny is increasingly examining whether hyperscalers can use control of enterprise ecosystems to extend cloud-market power into adjacent software layers.

Discussion

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  • @tomwarren Tom Warren on x
    while the EU has approved Microsoft's Activision Blizzard acquisition today, it's also investigating competition complaints over Microsoft's Azure cloud business. No formal probe yet, but watch this space https://www.bloomberg.com/...
  • @samuelstolton Samuel Stolton on x
    ❗ Ahead of the EU's expected approval of Microsoft's Activision deal, we've got our hands on new documents that show EU antitrust enforcers are informally investigating Microsoft's Azure business and potential anticompetitive conduct in cloud services: https://www.bloomberg.com/.…