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Chronicles

The story behind the story

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Over 7,000 subreddits have gone private or read-only to protest Reddit's API pricing changes; the site experienced issues for about two hours on June 12

The Verge Jay Peters

Context & Ripple Effects

The blackout followed a planned 48-hour action by major communities protesting the terms for third-party apps, with participation expanding from an initial set of large forums to thousands of communities. Reddit had already framed its usage-based API pricing as necessary to cover the cost of high-volume apps.

The scale of the action turned an API-policy dispute into a visible availability and governance issue for the platform. The June 12 disruption occurred alongside the protest, though the coverage does not establish that the protest caused the site issues.

First-order effects

  • Users lost normal access or posting ability in more than 7,000 communities as moderators set them private or read-only.
  • Third-party app operators and the moderators who depend on them faced immediate pressure to adapt to Reddit’s new API cost structure or reduce service.

Second-order effects

  • The coordinated shutdown gives moderators leverage in negotiations over platform rules, while raising the operational cost to Reddit of holding its pricing position.
  • Communities that rely on third-party tools must weigh a less functional moderation workflow against returning to normal access, making the policy’s practical impact more visible to users.

Third-order effects

  • If platforms increasingly price API access around usage costs, independent clients and moderator-tool ecosystems may become less durable unless their economics can support those fees.
  • The episode highlights a broader governance tension: platforms control the infrastructure, but volunteer communities can materially affect the availability and value of the network when they coordinate.

The trend: This is part of the shift from open developer access toward capacity-aware API monetization, with community ecosystems testing how much control platforms can exercise without eroding participation.

Discussion

  • @anildash.com Anil Dash on bluesky
    The Reddit one in particular is such an inexplicable own-goal.  They could have just said, “we're charging a lot to platforms that want to train their AI on Reddit posts” and people would have been *thrilled*.  Why kill 3rd party reading apps?  So foolish.  Even those, they could…
  • @rodhilton@mastodon.social Rod Hilton on mastodon
    Not gonna lie when I look at reddit and see the subreddits that are still live and chose not to participate in the blackout I get the exact same ick as when I see who decided to pay for the Twitter blue check.  —  It's this kind of like “okay, not on our side” vibe, a permanent r…
  • @danyork@mastodon.social Dan York on mastodon
    The #Reddark action happening today on #Reddit is BOTH:  — a good reminder to companies that **they don't control the community** of users and that people can leave  — a good reminder to users that **they don't control the platform** and the company behind it can make whatever ch…
  • @Meyerweb@mastodon.social Eric Meyer on mastodon
    Twitter learned, and Reddit is fast learning, that people are not addicted to the platform, they're addicted to the community they found there.  Ruin the community, and people will leave the platform.  It really is that simple.
  • @ericleamen@mastodon.social Eric Leamen on mastodon
    Update: Over 7K subreddits, totaling tens of millions of users, have currently gone dark to protest Reddit's recent mishandling of their API and mistreatment of third-party app developers.  —  What an incredible show of community strength.  💜 https://reddark.untone.uk/
  • @viticci@mastodon.macstories.net @viticci@mastodon.macstories.net on mastodon
    What else will be left to IPO once every subreddit has gone dark?  —  https://reddark.untone.uk/  When you upset a community-driven platform, you always get your comeuppance sooner than later.
  • @lensprotocol @lensprotocol on x
    web3 fixes this https://twitter.com/...
  • @sarthakgh Sar Haribhakti on x
    Any business is not entitled to the most fundamental inputs for its existence in its supply chain for free The fact that we lived through an economic & biz climate that enabled vendors to sell inputs for free is not an economic or moral case for perpetual continuation https://twi…
  • @legotrillermoth @legotrillermoth on x
    the west has fallen [image]
  • @mikeisaac @mikeisaac on x
    this is bad for reddits biz and serious and all but also v funny to see like solidarity ✊🏼 emojis from extremely specific porn subreddits named like r/honkers in response to the API changes https://twitter.com/...
  • @bloodbecoming @bloodbecoming on x
    This one should stay locked just because of the jokes. [image]
  • @rsgnl Joe Rossignol on x
    Incredible to watch the Reddit Blackout develop in real time here: https://reddark.untone.uk/ /r/apple /r/videos /r/gaming /r/sports /r/space /r/mildlyinteresting and so many subreddits are giving a giant middle finger to Reddit CEO Steve Huffman. And so many more every minute!
  • @om @om on x
    “Even more disappointing is the lack of comments or intervention from Reddit co-founder Alexis Ohanian, the always chatty — who seems to have advice for every other founder, except for his co-founder.” https://om.co/...
  • @xenopanther Xeno on x
    According to https://reddark.untone.uk/, 92.6% (7234/7806) of subreddits have gone private.
  • @buccocapital BuccoCapital Guy on x
    Reddit is walking a tightrope right now Need to choke out 3rd party apps to serve ads on core app Have now pissed off all their free labor (moderators) who are now revolting @benthompson put it well: “ The adventure that is the end of free money continues!”
  • @_danilo @_danilo on x
    I have a fondness for Steve—he gave me my first job writing code, he made sure I had a thanksgiving to attend during a lonely moment in my life So I get no pleasure from seeing this inexplicable series of missteps. AND This is too sadly predictable from an industry perspective. h…
  • @rsgnl Joe Rossignol on x
    Reddit is having server issues right now on top of the subreddit blackout. What a dumpster fire.
  • @mbdailyshow @mbdailyshow on x
    7,177 of 7,806 subreddits are currently dark Steve Huffman poked the bear holy moly https://reddark.untone.uk/ [image]
  • @can @can on x
    the ongoing Reddit drama is once again a reminder that adtech is a horrible business model
  • @austen Austen Allred on x
    I'm old enough to remember the last time Reddit “went dark.” I genuinely thought it would be the end of the site. *grabs popcorn*
  • @jeremiahdjohns @jeremiahdjohns on x
    Seven of the top ten subreddits are now private or restricting any new posts in protest of reddit's API changes. /r/videos, which has more than 20 million subscribers, has vowed to go dark permanently if the changes are not rolled back.
  • @artemr Artem Russakovskii on x
    The Reddit strike has begun, and there's a great site to track it. https://reddark.untone.uk/
  • @luke_metro @luke_metro on x
    I sincerely hope that Reddit doesn't become a case study in how raising tons of VC money can destroy an otherwise-functioning business https://twitter.com/...
  • @randfish Rand Fishkin on x
    I'm supporting the Reddit #Reddark protest this week (by not visiting or posting): https://www.theverge.com/... Reddit communities are awesome, but the leadership has made intolerable blunders since the API announcements that deserves a reckoning.
  • @twostraws Paul Hudson on x
    Apologies for the interruption on r/swift, but Reddit needs a change in management. See https://reddark.untone.uk/ for the huge number of other subreddits going dark in support of @ChristianSelig 💪 [image]
  • @arrington Michael Arrington on x
    Reddit has gone to war with its own community, and the community just went on strike. Will be interesting to see who wins this. https://news.ycombinator.com/ ...
  • r/apolloapp Iamthatis on reddit
    As the subreddit blackout begins, I wanted to say thank you from the bottom of my heart to the Reddit community and everyone standing up
  • r/Save3rdPartyApps r on reddit
    Why The Blackout's Happening- From The Beginning
  • r/hackernews r on reddit
    Reddit crashed because of the growing subreddit blackout
  • r/apolloapp r on reddit
    Reddit communities to ‘go dark’ in protest over third-party app charges
  • r/NoShitSherlock r on reddit
    Reddit's users and moderators are pissed at its CEO
  • r/TrueAnon r on reddit
    Reddit's users and moderators are revolting against its CEO