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Chronicles

The story behind the story

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Sources: Reddit is talking with potential investors for an IPO as soon as in Q1 2024; cloud data management startup Rubrik is also considering an IPO in Q1 2024

Bloomberg

Context & Ripple Effects

This report put Reddit and Rubrik on parallel paths toward public-market fundraising. Rubrik had already been reported to be planning an IPO after its prior private valuation, while Reddit was later reported to be targeting a mid-single-digit-billion-dollar IPO valuation.

For Rubrik, the exploratory timing became a concrete process: subsequent coverage described an IPO timetable as early as April and then a NYSE filing disclosing its losses and revenue. That progression makes this early investor outreach meaningful as an indicator of how private companies were testing public-market demand.

First-order effects

  • Reddit and Rubrik could begin sounding out institutional investors and refining valuation expectations, rather than relying solely on prior private-market benchmarks.
  • Both companies faced a near-term decision on whether investor interest and market conditions justified moving from IPO preparation to a formal offering process.

Second-order effects

  • A credible IPO process gives existing shareholders a potential liquidity path and gives each company a public-market valuation reference point for future financing, employee equity, and acquisitions.
  • Rubrik's move from considering an offering to filing shows that investor outreach can quickly shift scrutiny toward operating disclosures, including revenue and losses, once a company enters the public process.

Third-order effects

  • If more late-stage software and consumer-internet companies follow this sequence, IPO readiness will increasingly be defined by the ability to sustain public-market disclosure and valuation discipline—not just by a high private valuation.
  • The contrast between exploratory talks and Rubrik's later filing underscores that reopening an IPO pipeline does not eliminate execution risk; companies still need investor support at the point of formal registration.

The trend: Late-stage technology companies are re-engaging public investors to convert private-market scale into a durable public-market financing and liquidity path.

Discussion

  • @rincewind.run Micah on bluesky
    real shame they nuked their own traffic with the API changes then, huh [embedded post]
  • @zitron.bsky.social Ed Zitron on bluesky
    Reddit is such a dog of a company. i'll be shocked if they can even get it listed, and if they do it's going to be an absolute crap pile of a stock.  Unprofitable overscaled company [embedded post]
  • @grantkmartin Grant Martin on x
    Winter will be over soon.
  • r/technology r on reddit
    Reddit Leads Class of 2024 IPO Candidates Testing the Water