With its emphasis on user privacy, Apple is one of the few tech companies that could develop new AI data usage paradigms, setting much-needed industry standards
The challenge with an LLM is making it so stuff like schedule a reminder, which Siri does well now, in the same mode as being conversational. I imagine they also don't want it to say wrong stuff. Also it's not clear this stuff is easy on the battery done local.
Great article. I agree: Apple has a shot to (finally) fix Siri using “Local AI” (on-device LLMs). It could perfectly mesh their focus on privacy and custom silicon while avoiding more complicated issues with LLMs.
The data is clear - Apple is the market and perception leader in every category that matters. But developments in Large Language Models have presented the first significant threat to Apple's hegemony in decades. Tech Threads https://joanwestenberg.com/...
Apple's emphasis on user privacy presents an opportunity for them to innovate in how LLMs are implemented. They are one of the few tech companies that could develop legitimate new AI data usage and privacy paradigms, setting much-needed industry standards. | cc Tech Threads htt…
Idle speculation: - Siri and Safari search replaced with local LLM that runs on your next next gen iPhone - iLLM 😂 obv it won't be called that - iLLM answers 80% of what you ask, the rest it farms out to mega Apple-hosted LLM - Apple builds this on an open source LLM of course...