AI search engine Perplexity, whose website said that search should be “free from the influence of advertising-driven models”, says the startup plans to sell ads
Adweek Trishla Ostwal
Related Coverage
- ChatGPT and Perplexity AI Tweak Free Plans In Battle for Users Decrypt
- Report: Perplexity plans to sell ads Search Engine Land
- Perplexity will try a form of ads on its AI search platform. The Verge
- Perplexity whose website states web search should be “free from the influence of advertising-driven models” now plans to introduce ads. — This was an obvious flip flop since there's no way to justify their valuation with a paid search service when Google's AI search experience is free. … @carnage4life@mas.to
- And so its begins..... Perplexity's entry into the ad placement arena is set to revolutionise advertising. … Aisling Browne
Discussion
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@chris
Chris Messina
on threads
It is incredible how much better @perplexity.ai's mobile voice experience is over Google's. The voice is so so good. The Google Assistant sounds tired and ready to nap! 😴
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@jeethu
Jeethu Rao
on x
Sometimes, you could pay for it and still end up being the product that's bundled up sold to advertisers. This seems to be a case in point. Go local or go home. [image]
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@seyitaylor
@seyitaylor
on x
lmao [image]
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@vettechtrader
Chad Kusserow
on x
Economic gravity takes over, according to Adweek
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@keccers
Katherine Champagne
on x
Death, taxes, and ads, as @seyitaylor says
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@thekenyeung
Ken Yeung
on x
So these are branded ads that'll appear alongside queries. They won't be personalized like search results. Curious about brand safety. Is it also a CPM approach? Would the buyer experience be different than getting a banner ad on a highly-trafficked website? Genuinely interested.
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@aravsrinivas
Aravind Srinivas
on x
Old wine in new bottle always tastes good.