Mark Zuckerberg says Threads has 175M+ MAUs, up from 150M in April, ahead of its one-year anniversary on July 5; source: Meta may turn on ads in Threads in 2025
The Verge Alex Heath
Context & Ripple Effects
Threads' disclosed audience has risen from just under 100M monthly users in October 2023 to more than 130M in February, then over 150M in April. That progression gives Meta a clearer basis for treating the service as an enduring product rather than a launch-driven spike.
The reported possibility of advertising in 2025 matters because the growing audience is approaching a scale at which Meta can evaluate Threads as a commercial surface, not solely a user-acquisition effort.
First-order effects
- Meta gains a larger disclosed Threads audience to support product investment and future monetization planning; the report does not indicate that ads are live yet.
- Threads users could eventually see advertising introduced if Meta follows through on the reported 2025 plan.
Second-order effects
- A move toward ads would make Threads a potential additional placement for marketers already buying across Meta's products, subject to Meta building an ad format and demand for it.
- The platform will face stronger pressure to preserve user growth and engagement as it weighs monetization; the earlier monthly-user gains become a more consequential operating metric.
Third-order effects
- If the audience trajectory and ad plan hold, text-first social feeds may increasingly be managed as monetizable extensions of larger platform ecosystems rather than standalone services.
- The key structural question is whether audience scale converts into sustained engagement attractive to advertisers; the corpus establishes growth, but not ad performance or user response.
The trend: Threads is part of the broader shift from social-platform launch growth toward proving durable engagement and monetization within an existing platform portfolio.
Related: Threads · Meta · Mark Zuckerberg · Threads surpasses 150M monthly users · Threads tops 130M monthly users · Threads nears 100M monthly users
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Discussion
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@zuck
Mark Zuckerberg
on threads
Threads now has more than 175M monthly actives. What a year.
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@vishvanands
Vishvanand Subramanian
on threads
Threads hits 175M monthly active users on its 1 year birthday. Meanwhile, it's trending on X as they wonder whether anyone uses Threads.
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@datadrivenmd
Jorge Caballero
on threads
Nearly a year into existence, Threads feels more like a public group chat where everyone gets interrupted by obnoxious reply guys just as the convo is getting good. The moderation is so stringent that it forces content creators to be bland and clinical, and punishes for expressi…
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@datadrivenmd
Jorge Caballero
on threads
So, in conclusion, as we approach Threads' 1st Birthday, I still don't know what Threads is supposed to be, and I'm willing to put good money on the possibility that Threads doesn't know what it's supposed to be either. Anywho, I guess I'll keep posting here so long as it makes …
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@datadrivenmd
Jorge Caballero
on threads
I honestly don't understand what Threads is supposed to be at this point. It's not good for politics or breaking news (it's not, don't @ me). They literally have to bribe, wine, and dine fashion, culture, and athletes to post on here— and even then they do the bare minimum then…
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@datadrivenmd
Jorge Caballero
on threads
And it fucking sucks for actual, you know, threading. I say this in the 3rd post knowing full well that the % of people who will see this is minuscule compared to the number that saw the second post, which is a fraction of the number of people who saw the first— because that's h…
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@documentingmeta
@documentingmeta
on threads
agreed, but this also shows that distribution isn't enough and shows the power of network effects. There was a huge influx of users due to Elon fucking up on the other app and it was launched with perfect timing and execution. still, core users of X are still on X.
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@steven.m.lloyd
Steve Lloyd
on threads
More than anything else, this demonstrates that distribution is just as important as the product itself. I think the Threads team has done awesome work with the product, but they were able to leapfrog a lot of competition through the Meta distribution platform. There was a lot …
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@mishaal_rahman
Mishaal Rahman
on threads
Glad to see Threads is still going strong! While it's still missing some features I'd like (DMs, namely), I've recently been surprised by the level of engagement I've had here. For example, despite having 10X less # of followers here than on X, my recent post about my Xiaomi su…
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@matthewfacciani
Matthew Facciani
on threads
Threads is excellent for connecting with people and having conversations with those who share your interests. It's also a pretty useful platform to follow current events. It has flaws, but so does every social media platform. The evidence for its success is in the numbers: Thr…
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@maxymachen
Max Machen
on threads
In celebration of @threads first birthday you can now use my illustration as your icon! Threads birthday
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@actualscott
Scott Johnson
on threads
I'm not saying it's perfect, nothing really can be, but a year in I VASTLY prefer Threads to current Twitter. It's not even close.
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@liahaberman
Lia Haberman
on threads
It's Threads' 1 year anniversary so Meta released this “Trends in Text-Based Sharing” Survey says Threads “is a breath of fresh air” compared to the Internet's negativity Good vibes are amazing but so is a business model That means we've got to see ads soon to make this place via…
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@dimitrymakphoto
Dimitry Mak
on threads
I can't believe Threads is about to be one year old, and I've been on this app EVERY SINGLE DAY since I joined in September. I have to say, this has been the best social media experience I've ever had. And as a MySpace dinosaur, I've seen them all. Looking forward to the next …
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@katienotopoulos
Katie Notopoulos
on threads
In honor of Thread's first birthday, I'd like to share some of my favorite gas leak content. (please note that often these are like 6-post threads but you can't ever see the follow-ups easily)
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@hankgreen
Hank Green
on threads
I just found out there are “Threads Bonuses”?!? @THREADS WHERE IS MY MONEY.
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@karissabe
Karissa
on threads
A year in, I think it's fair to say that Threads is bigger than a lot of people expected. But there's so much about this place that feels random and disjointed. I wrote about what I wish Meta would change (starting with the algorithm, obvi).
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@mergesort
Joe Fabisevich
on threads
On this occasion of @threads first birthday, I want to thank Meta and the Threads team for reminding me every other day that the Meta Raybans brought to you by Meta exist.
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@technicallymims
Christopher Mims
on threads
just want to thank Threads for connecting me with more PMs at Meta than I ever would have imagined existed
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@documentingmeta
@documentingmeta
on threads
The way that a new text based app has been launched and grown to 175M users in a year despite established incumbents in the space, is nothing short of a miracle and should be studied in business schools. What a year it has been for the app and for this account! Phew. Thanks El…
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@mattnavarra
Matt Navarra
on threads
Meta Plans To Bring Ads To Threads “Sooner Rather Than Later” @Mosseri said “I would love to do it sooner rather than later. It's just really a question of opportunity cost. Is that the best way to drive business versus making Instagram ads a little bit better on any given mont…
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@carnage4life
Dare Obasanjo
on threads
Threads launched a year ago and has hit a bunch of key milestones in recent weeks. - 175M monthly active users - There is now a free API for publishing posts and managing content. - Fediverse interoperability now includes viewing & liking comments on your posts from Mastodon.
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@alexheath
Alex Heath
on threads
have heard this app is still getting a lot of flyby traffic from its hooks in Instagram, but it's still not nothing to launch a new app and have it grow like this. monetization (ads) maybe coming next year now and there's focus on growing in key markets for X now (e.g. Japan)
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@benedictevans
Benedict Evans
on threads
Yes, but how many user seconds is that? 🙃
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@mattnavarra
Matt Navarra
on threads
How Americans *really* use @threads and Social Media @instagram teamed up with Wakefield Research to learn how social media users are using Threads and social media in general. The survey is based on the responses from 2,000 Gen Z, Millennial, Gen X, and Boomers in the US. …
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@maxymachen
Max Machen
on threads
Hey! I actually created this the first day I came onto threads last year as a bit of fun so it was exciting when I they emailed me asking to use it :). Yeah they credited me when you click on the icon it comes up with my tag. They also bought the rights to use it too and were …
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@alexeheath
Alex Heath
on x
@elonmusk can you share current MAU/DAU for this app?
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@naominixwrites
Naomi Nix
on x
A year ago, we didn't know what Threads would be come. It was just clear — as evidenced by millions of sign ups — that there was appetite for a rival to Twitter. Today, I think the niche Threads fills is still fuzzy, and the social media market remains increasingly fractured.
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@lilyraynyc
Lily Ray
on x
Threads is growing fast - not just in terms of users, but also organic visibility on Google. It's quickly starting to earn page 1-3 positions for extremely high-volume celebrity names. FWIW, my personal behavior has been slowly shifting to Threads over X lately. Much more plea…
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@arshamg_
Arsham
on x
feels like these numbers are either flawed or cultural relevance of Threads is badly lagging MAU
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@metanewsroom
@metanewsroom
on x
One year of Threads and 175 million monthly actives later, we can't wait to see what the next year has in store. 🎂 [image]
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@danawollman
Dana Wollman
on x
“We wanted to make it a less angry space,” Adam Mosseri told @KurtWagner8, comparing Threads to X ahead of Threads' first birthday. https://www.bloomberg.com/... FWIW: My feed is not angry, but it's also often a bummer — lots of earnest, emo posts from strangers.
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@willoremus
Will Oremus
on x
Threads turns 1 this week. We interviewed @mosseri and wrote about how far it has come (175m users), how far it still has to go to catch X (pretty far), and whether its refusal to embrace hard news, politics or even “social issues” will help or hinder it. https://www.washingtonpo…
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r/EnoughMuskSpam
r
on reddit
Threads hits 175 million users after a year; Meta's rival to Elon Musk's X is still growing, just not as quickly. What will the next year hold?
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r/technology
r
on reddit
Threads hits 175 million users after a year