Taboola CEO Adam Singolda says the company has struck a deal with Apple to power native advertising in the Apple News and Apple Stocks apps; TBLA jumps ~5%
Axios Sara Fischer
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- Apple News customers complaining about low quality ads in Apple News has finally moved the needle at Apple ... towards even worse ads. — A+ job, ad bros. High-fives all around. Bonuses for everyone. — https://www.axios.com/... @joesteel@duck.haus
- Speaking of Apple and sleaze, Apple struck a deal with Taboola, the ad company responsible for those bullshit clickbait ad boxes with fantastical, untrue, sleazy headlines. Taboola is going to run ads in Apple News on your iPhone. — Apple PR spokesperson @gruber has written extensively about how much he despises Taboola. … @thomholwerda@exquisite.social
- “We're the most valuable company in the world. We can do anything!” — Anything == run Taboola ads @joesteel@duck.haus
- @jsnell @joesteel they are just a regular corporation now. Ad support really enshittifies things... When Apple (still under Jobs) decided to run their own ad framework (iAd, I believe?), that is when the consumer orientation changed... and the money it provided started polluting everything. @juandesant@astrodon.social
- This one's for people who don't think Apple will sully TV+ with an ad tier — https://duck.haus/... @jsnell@zeppelin.flights
- This feels like the equivalent of Louis Vuitton partnering with Goodwill to operate its retail outlets. What am I missing? — https://lnkd.in/... Jay Friedman
Discussion
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@mergesort
Joe Fabisevich
on threads
Does Apple make a more obnoxious product than Apple News? I can't even view an article someone shared with me without choosing “accept this offer”. Now they're gonna inject the worst ads on the internet, no thanks.
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@carnage4life
Dare Obasanjo
on threads
After reading an article on the average news site, there are usually links to articles of dubious quality that are either salacious clickbait or borderline scams. These are usually Taboola ads. It is thus a huge surprise to hear that Apple plans to run ads from them in its News…
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@eshumarneedi
@eshumarneedi
on threads
I've never understood why Apple doesn't sell these ads itself, especially because the ads in Apple News are disgraceful. Maybe I'd use the service if every fifth paragraph wasn't interrupted by “Doctors Recommend This Superfood to Cure Diarrhea.”
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@simondowens
Simon Owens
on threads
Apple News has always undermonetized its large user base, mostly because Apple's always been hesitant to build out ad products. This Taboola partnership may supercharge its advertising sales and result in better revenue sharing for publishers. https://www.axios.com/...
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@benedictevans
Benedict Evans
on threads
Taboola is the herpes of the internet - this seems a very strange decision from Apple. https://www.axios.com/...
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@crumbler
Casey Newton
on threads
Big win for people who like their news accompanied by horrible garbage links
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@counternotions@mastodon.social
@counternotions@mastodon.social
on mastodon
News you'd prefer not to read but it's News business. — https://www.axios.com/...
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@elkmovie@mastodon.social
Michael Love
on mastodon
Apple getting in on that sweet Gut Doctor money https://www.techmeme.com/...
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@adamsingolda
Adam Singolda
on x
Big news...@Taboola is teaming with @Apple to power advertising on Apple News and Apple Stocks...Apple News is the #1 news app in many markets. Advertisers are already seeing triple-digit success with Taboola and Apple News and Apple Stocks...Taboola and Apple...Sometimes you ha…
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@om
@om
on x
Superbug has now infected Apple as well. [Quotes 2017 tweet “So herpes of the Internet will soon mutate into a super bug.” That links to TechCrunch article: “Report: Content recommendation companies Taboola and Outbrain are in advanced merger talks"]
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@om
@om
on x
Apple's decision to strike a deal with Taboola is shocking and off-brand — so much so that I have started to question the company's long-term commitment to good customer experience, including its commitment to privacy. https://om.co/...
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@alexguichet
Alex Guichet
on x
what the hell is Apple smoking here? Taboola is the company that puts spammy ad junk on what feels like every major publisher on the internet this company I love used to care about a good product experience, and now they're selling out for shitty ads—why?
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@mcelhearn
Kirk McElhearn
on x
Honestly, seeing how shitty the ads are in Apple news, I kind of expected it was already them who were providing ads. Taboola to sell ads for Apple https://www.axios.com/...
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@mediaevan
Evan DeSimone
on x
Chum box supremacy it seems. https://www.axios.com/...
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@lessin
@lessin
on x
lol talk about a deal that is material to only one of the two counterparties — some random JR apple exec must have been very bored on a Tuesday [image]
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r/ios
r
on reddit
Apple taps infamous Taboola to sell ads for Apple News and Stocks