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TEXXR

Chronicles

The story behind the story

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Sources: Instagram will launch an NFT pilot, with Ether, Polygon, Solana, and Flow integrations, on Monday in the US and will not charge users for sharing NFTs

NFTs from some of the most popular blockchain networks for crypto art are coming to Instagram with the announcement of a pilot …

CoinDesk Danny Nelson

Context & Ripple Effects

Instagram’s US pilot begins a rollout that later expanded NFT support to 100 countries after adding Coinbase Wallet and Dapper integrations. Meta subsequently opened digital-collectible sharing to Facebook users in the US, extending the feature beyond Instagram.

The initial choice to support Ether, Polygon, Solana, and Flow makes Instagram a distribution surface for several crypto-art ecosystems rather than a single-chain feature. Its no-fee sharing stance lowers the immediate friction for creators testing the format.

First-order effects

  • US Instagram users with NFTs on the four supported networks can display them without a platform charge, while the supported chains gain access to Instagram’s creator audience.
  • Instagram must support wallet and collectible presentation across four distinct blockchain ecosystems from the start, rather than limiting the pilot to one network.

Second-order effects

  • Competing NFT platforms face a new creator-discovery channel inside Instagram; later support for minting and selling shows Meta’s product path moved beyond display-only collectibles toward creator commerce.
  • Facebook’s subsequent adoption makes cross-app sharing a distribution advantage for creators whose collectibles are supported by Meta’s integrations.

Third-order effects

  • If social platforms continue to pair collectible display with creator sales tools, NFT infrastructure providers will compete increasingly on access to large social distribution networks, not only on marketplace activity.
  • Meta’s progression from a US pilot to wider sharing suggests digital collectibles were being tested as a social-identity feature before being positioned as a creator monetization product.

The trend: Social platforms are moving digital collectibles from standalone crypto marketplaces into creator profiles, cross-app sharing, and eventually native selling tools.

Discussion

  • @web3games @web3games on x
    Instagram is adding the NFT Display feature, increasing the global prominence of #NFTs. Web2 is making inroads into Web3.🧐 https://www.coindesk.com/...
  • @watcherguru @watcherguru on x
    JUST IN: Instagram will soon support #Ethereum, Solana and #Polygon NFTs on its platform.
  • @megan_kaspar Megan Kaspar on x
    On average, only 42k unique wallets buy an NFT of any sort on a given day. And only 360k total unique wallets have ever held an NFT as of January 2022. Safe to say, those massively successful NFT projects you've heard about are owned by the same 10-50k people (combined). 🧵 https:…
  • @0xethandg @0xethandg on x
    People are underestimating how huge NFT verification on Instagram will be next week
  • @yipyippington @yipyippington on x
    @WatcherGuru Everything except Cardano. VC's own everything. Cardano is for the people not banks.😤
  • @ivan40321 @ivan40321 on x
    @0xEthanDG What's the significance? I can see why they're important for users in general but don't see how or why people would care nft verification specifically. What's the benefit? Besides it being an easier way to confirm it's theirs
  • @antiprosynth @antiprosynth on x
    @CoinDesk @realDannyNelson Solana and Flow but no Ethereum L2 support shows you exactly how clueless Meta is here.
  • @litecoinyagami @litecoinyagami on x
    Friendly reminder that they don't support the movement, they were just pinned into a corner and forced to adapt. That's how adoption works. Zuck is still a cuck and I don't trust him. He just likes money. Regardless: NFTs are one step closer to becoming mainstream.
  • @litecoinyagami @litecoinyagami on x
    Twitter had first mover advantage. Seems the competition needs to play catch-up. It's funny. @instagram has been notorious for banning crypto related ads/accounts on their platforms. A tad hypocritical... but we move. https://twitter.com/...
  • @antonioplfm Antonio Polifemi on x
    @WatcherGuru It's not a good idea. If you use your wallet on instagram, your wallet it will no longer be anonymous
  • @nrjkhandelwal @nrjkhandelwal on x
    With over one billion monthly active users, this initiative by Instagram will bring new cultural visibility to #NFT. Another massive shot in the arm for the fast growing #decentralized #CreatorEconomy - we'll be watching this space very closely for sure! https://www.coindesk.com/…
  • @mealsandeals @mealsandeals on x
    @0xEthanDG Idk why... but for some reason I don't trust plugging my MM into any Zuckerberg product
  • @0xtp_ @0xtp_ on x
    @0xEthanDG So basically they want you to expose your address and NFTs to social media giants which either runs crypto targeted ads in future or maintain your data which mostly shared with institutions/govt. In return they frame your pfp from round to some shape. That's huge!🫡👏
  • @lowlylyricist @lowlylyricist on x
    welp - @instagram is about to support NFTs. The slow push toward mainstream adoption is here... I honestly feel like this move is one of, if not the biggest move toward NFT music. You ready anon?
  • @bored_babes @bored_babes on x
    Instagram to begin supporting NFTs from ETH, Polygon, Solana, Flow, allowing users to verify ownership through connecting their wallets If there's one thing we know about Meta it's that they love to take ideas from other platforms. Catch Mark innovating with octagonal PFP's
  • @mattdesl Matt DesLauriers on x
    IG planning on trialing NFTs perhaps as soon as Monday across a few chains, but no support for Tezos, where the majority of digital artists already are minting/collecting. 🥲 https://www.coindesk.com/...
  • @crypt0casio @crypt0casio on x
    NFTs on Ethereum, Polygon, Solana, & Flow are about to hit Instagram. Of all four, I honestly think Flow might have the most immediate impact for normies. Ethereum NFTs are largely out of reach by cost, and Flow has a lot of easily marketed collectibles. https://www.coindesk.com/…
  • @matigreenspan Mati Greenspan on x
    At long last Zuckerberg is embracing web3 instead of trying to own it. Meta's Instagram to Support NFTs From Ethereum, Polygon, Solana, Flow. https://www.coindesk.com/...
  • @zerobeta Justin Paterno on x
    Instagram looks like it's going to try to run the 2012 Twitter Cards playbook but likely more surgical and targeted at influencers. Still same plan - let us give you a better way to show off your jpegs. Probably more likely to work than people here think, including me. https://tw…
  • @coindesk @coindesk on x
    BREAKING: Meta's Instagram intends to support NFTs from Ethereum, Polygon, Solana and Flow. The announcement of the pilot could come as soon as Monday. @realDannyNelson reports https://www.coindesk.com/...