A look at Amazon's fight with China-based sellers of generic items trying to game its algorithm to develop Marketplace brands and get the “Amazon's Choice” tag
Jeff Bezos wanted to build the ‘everything store’—and now the company is drowning in China-based sellers hawking the same items under a dizzying array of brands
Wall Street Journal Christopher Mims
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@harrymccracken
Harry McCracken
on x
Good piece by @mims on why Amazon sometimes feels like it's doing everything in its power to make shopping as difficult as possible. https://www.wsj.com/...
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@mims
Christopher Mims
on x
This was fun to write, and research, and it will change how you view the increasingly daunting results Amazon returns when you search for ... pretty much anything https://www.wsj.com/...
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@sub8u
@sub8u
on x
Pretty spot-on from @mims When Amazon snaps it ‘algorithmic fingers, the rest of the retail world experiences it as an earthquake’. Also, very interesting insight into why so many Chinese brands on Amazon are just random string of letters. https://www.wsj.com/... https://twitter.…
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@tsoh_investing
Alex Morris
on x
“But wading through page after page of those listings, for items with tens of thousands of collective reviews, is, like many searches on Amazon, increasingly an exercise in frustration, despair and confusion.” https://www.wsj.com/...
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@dangrover
Dan Grover
on x
Great article. @mims is becoming my favorite writer on global logistics/supply chain stuff. Liked the comparison of finding a garlic press to Borge's library of babel. https://www.wsj.com/...
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@rch371
Robert Hockett
on x
I had wondered whether it was just me or had Amazon become all but un-navigable in the last year or so. Here, it would seem, is the answer. The solution, it also would seem, is quite simple. https://www.wsj.com/...
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@r0h1n
Rohin Dharmakumar
on x
Turns out, Amazon US has the exact same problem as Amazon India. Except, in India we have an added layer - Indian traders who bulk import generic products from China, add their own markup and “brand”, and then spam Amazon with the listings. https://www.wsj.com/... https://twitter…
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@mparekh
Michael
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Flood unleashed: “Jeff Bezos wanted to build the ‘everything store’—and now the company is drowning in China-based sellers hawking the same items under a dizzying array of brands.” $AMZN #China https://www.wsj.com/...
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@timcohn
Tim Cohn
on x
If you want to be reminded just how tiny you are, you could gaze at the night sky, stand atop a mountain and contemplate its immensity—or try to find the best garlic press on Amazon https://www.wsj.com/...