Sources: Evan Spiegel told staff that Snap is stopping future development of its Pixy flying selfie camera as part of a broader reprioritization of resources
Move comes after company reported disappointing earnings and less than four months after the drone was launched
Wall Street Journal Meghan Bobrowsky
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Discussion
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@meghanbobrowsky
Meghan Bobrowsky
on x
Scoop: Snap is scrapping development on its Pixy flying selfie camera project less than 4 months after launching it. Snap CEO Evan Spiegel shared the news in a regular companywide Q&A known as “Ask Evan” and said it's part of broader reprioritization.https://www.wsj.com/ ...
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@sbkcrn
Simon B
on x
This is disappointing, because I thought future iterations of Pixy might be promising. Nobody has really cracked the “consumer” personal drone market - as much as I love the DJI products, they're prosumer. That said, Snap do need to double down on what's working right now. https:…
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@abebrown716
Abe Brown
on x
This is what I get for writing a god damn tone poem about how adorable Snap's mini-drone was—and how “cuteness” seemed like an element that consumer electronics should better prioritize. ... Guess not! https://www.forbes.com/... https://twitter.com/... https://twitter.com/...
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@jappleby
Jack Appleby
on x
I have this theory that @Snap's problem isn't the products - it's the marketing. Spectacles were cool! Pixy is cool! These should've worked! But it sure didn't seem like there was much marketing around either. https://www.wsj.com/...
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@charlesarthur
Charles Arthur
on x
Drones: great for warfare, less so everywhere else. https://twitter.com/...
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@joannastern
Joanna Stern
on x
Thoughts and prayers, Pixy. You were a very cute and fun little gadget. https://twitter.com/...
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@carnage4life
Dare Obasanjo
on x
Snap is shutting down its Pixy flying selfie camera project less than 4 months after launching it. I expect we'll see a wave of expensive side projects being shut down across tech especially ads companies as their challenges go way beyond interest rates. https://www.wsj.com/...
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@sarahfrier
Sarah Frier
on x
That little drone was cute but... guess not enough people needed it: https://www.wsj.com/...
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@mcwm
Mike Murphy
on x
tbf i've probably used mine like three times so far https://twitter.com/...
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@dcseifert
Dan ‘Thoughtful Grunge’ Seifert
on x
it's almost like Snap is not good at making hardware and doesn't really have a good idea on what kind of products people want to buy https://twitter.com/...
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@levynews
Ari Levy
on x
i'm beginning to wonder https://www.wsj.com/... https://twitter.com/...
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@sal19
Sal Rodriguez
on x
After just four months, Snap's Pixy drone camera will soon be no more https://twitter.com/...
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@anthonyquintano
Anthony Quintano
on x
and I just got the darn thing 🤦🏻 https://twitter.com/...
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@caseynewton
Casey Newton
on x
Damn, I liked this thing https://twitter.com/...