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Chronicles

The story behind the story

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IDC estimates that Apple shipped just 45,000 Vision Pro units in Q4 2025; Sensor Tower says Apple reduced its digital ad spend for the headset by 95%+ in 2025

here's what we know Wesley Hilliard / AppleInsider : Analysts need Apple Vision Pro to be a flop, whether Apple considers it one or not Paul Lilly / HotHardware : Apple Vision Pro's Future Could Be In Big Trouble As Production Stalls Gideon Wolf / COINOTAG : Apple Cuts Vision Pro Production, Ad Spend Amid Weak Demand Signals Bluesky: Paris Marx / @parismarx.com : vision pro is a big old flop Jacob Aron / @jjaron : People still don't want VR! www.ft.com/content/ab81... Forums: Msmash / Slashdot : IDC Estimates Apple Shipped Just 45,000 Vision Pros Last Quarter MacRumors Forums : Report: Apple Vision Pro Is Still Failing to Catch On

Financial Times Michael Acton

Discussion

  • Newsmax Jim Morley on x
    Apple Lowers Production of Vision Pro Headsets Due to Poor Sales
  • @parismarx.com Paris Marx on bluesky
    vision pro is a big old flop
  • @jjaron Jacob Aron on bluesky
    People still don't want VR! www.ft.com/content/ab81...