2022-07-14
Exciting news from @Microsoft and @Netflix today! We're thrilled to be part of this exclusive partnership powering Netflix's first ad-supported subscription plan. https://blogs.microsoft.com/ ...
The Verge
Netflix names Microsoft as its “global advertising technology and sales partner” for its upcoming ad-supported streaming tier, rumored to arrive later in 2022
Morning War & Peaceniks!! Welcome to our BREAKING NEWS Q&A edition! Evann Gastaldo / Newser : Netflix Has More News on Ad-Supported Tier Rik Henderson / Pocket-lint : Netflix's ad...
2021-12-22
We're excited to share that @Microsoft has entered an agreement to acquire Xandr from @ATT. Read more about this announcement in the AT&T newsroom and the Microsoft blog. AT&T Release: https://about.att.com/... Microsoft Blog Release: https://about.ads.microsoft.com/ ... https://twitter.com/...
Variety
AT&T plans to sell its Xandr programmatic advertising marketplace to Microsoft; the deal would not include the ad sales business supporting DirecTV
Was one of the most botched and mismanaged assets I've ever covered — Deal likely came in under $1 billion — Xandr brings in roughly $300-$380m in revenue annually and loses betwee...