2024-03-07
“The ultimate plan was a living room on wheels where people who no longer needed to drive their cars could work or entertain themselves with Apple screens and services instead.” Apple is run by dreamers. https://www.bloomberg.com/...
Bloomberg
A deep dive into Apple's failed EV project: indecision, prototypes, and partnership or acquisition talks with Mercedes-Benz, BMW, VW, Tesla, McLaren, and others
Tim Cook shut down plans to acquire Tesla before cycling through a junkyard's worth of self-driving designs over the past decade.