2024-03-16
@ballmatthew @stephentotilo One important factor is that almost all of the Monopoly Go marketing happened after the game launched, so they knew could spend <$500M profitably and recoup within weeks/months (vs spending a lot up front to make a game and having a big risk it might fail)
VentureBeat
Game developer Scopely says Monopoly Go! crossed $2B in revenue in February 2024, just 10 months after launching and three months after hitting $1B in revenue
Scopely announced that Monopoly Go has generated $2 billion in revenue just 10 months after launch and three months after hitting $1 billion.