2023-08-09
🚗📉 Lyft is cutting fares to attract more riders, but revenue per rider is taking a hit. CEO David Risher wants to “kill off” surge pricing, as riders “hate it with a fiery passion.” With increased driver supply, surge pricing has dropped 35% for a win-win situation! #ByeSurge
TechCrunch
Lyft CEO David Risher says the company is trying to end surge pricing as “riders hate it”; higher driver supply cut the share of surge pricing rides by 35% QoQ
Rebecca Bellan / TechCrunch :