2022-08-25
The study was ecologically realistic: there was almost no daylight between the study & how one would actually run a prebunking campaign on social media. View rate (how many people who were shown the ad actually watched it) was 19%. Total cost per ad view was $0.05 8/12
Protocol
Google's Jigsaw and YouTube to test video ads in Europe to “pre-bunk” anti-refugee sentiment, after a study found such ads raised awareness about misinformation
Issie Lapowsky / Protocol :
Importantly, these effects were robust across the political spectrum and a wide range of covariates. Effect sizes for manipulation technique recognition ranged between d = 0.28 and d = 0.68, very substantial for such short (+- 1.5 min) interventions 4/12
Protocol
Google's Jigsaw and YouTube to test video ads in Europe to “pre-bunk” anti-refugee sentiment, after a study found such ads raised awareness about misinformation
Issie Lapowsky / Protocol :
🚨New paper in @ScienceAdvances! In 7 studies (N=29,096), including an ecologically realistic field study on @YouTube, we find that #prebunking videos confer strong resistance against 5 manipulation techniques common in #misinformation https://doi.org/... 1/12 https://twitter.com/...
Protocol
Google's Jigsaw and YouTube to test video ads in Europe to “pre-bunk” anti-refugee sentiment, after a study found such ads raised awareness about misinformation
Issie Lapowsky / Protocol :
Across 6 lab studies (N = 6,464), we show that watching a prebunking video 1) improves manipulation technique detection, 2) boosts confidence, 3) improves ability to discern trustworthy & untrustworthy content, and 4) improves the quality of people's sharing decisions 3/12 https://twitter.com/...
Protocol
Google's Jigsaw and YouTube to test video ads in Europe to “pre-bunk” anti-refugee sentiment, after a study found such ads raised awareness about misinformation
Issie Lapowsky / Protocol :