2024-03-07
Excellent reporting with several great takeaways, especially: “What companies like Temu have done is really just open a fire hose of money that it is pouring into ads,” said Sky Canaves, senior analyst for retail at eMarketer. “You can't escape their ads across Facebook, Instagram and Google Search.” …
New York Times
Analysis: Temu and Shein are spending billions on Facebook, X, and YouTube ads in the US; Temu placed ~1.4M ads globally across Google services in the past year
meaning, if temu and SHEIN turn off the money faucet tomorrow they'd still have a broad base of Chinese revs Rat King / @mikeisaac : last thought and then i will shut up: Blitzing ...