2020-03-11
“Investors are discovering one thing in common — that most of their money is going to expensive and ever-rising customer acquisition costs (CAC) via Google, Facebook, and Instagram.” https://twitter.com/...
Marker
How some high-profile direct-to-consumer startups have struggled to make their economics work amid rising customer acquisition costs
How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry's, and Casper