2024-11-21
“The deal also helps Mediaocean's position in the ad verification business, where it competes with companies such as Integral Ad Science and DoubleVerify.” — #adtech
Wall Street Journal
Ad software company Mediaocean acquires Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20
#adtech LinkedIn: Anya Ware : Waking up to some BIG news this morning! Two industry leaders are joining forces—Mediaocean and Innovid! … Bill Wise : Beyond excited to share that M...