Sources: Netflix's ad-supported tier reached ~1M MAUs in the US after its second month, and the company fulfilled its forecasted deliveries to advertisers
Lucas Shaw / Bloomberg :
Apple launches its MLS Season Pass in over 100 territories, giving soccer fans access to all MLS matches, playoffs, and more for $14.99/month or $99/year
Today, Apple launched MLS Season Pass in over 100 territories, giving soccer fans access to all MLS matches, Audi 2023 MLS Cup Playoffs …
Sources: as Apple launches MLS Season Pass, the company is shopping ad packages for up to ~$4M per season, without guaranteeing advertisers viewership numbers
eMarketer: US advertisers will spend $11.36B on streaming TV commercials on services like Hulu, Pluto TV, and Peacock in 2021, up from $8.11B in 2020
eMarketer: US advertisers will spend $11.36B on streaming TV commercials on services like Hulu, Pluto TV, and Peacock in 2021, up from $8.11B in 2020
Gerry Smith / Bloomberg : Tweets: @deg_online , @bw , @davemorgannyc , and @bluff_capital See also Mediagazer Tweets: DEG / @deg_online : “Media is a vehicle to get advertisers to...
US lawmakers ask 8 digital-ad auctioneers, including Google and AT&T, to name foreign clients who had access to user data through auctions over the past 3 years
In letter to companies including Google and AT&T, lawmakers request information about how user data is shared in auctions
Roblox closes at $69.50, valuing it at $38.26B, after opening under RBLX at $64.50, up 43% from its January funding round
and a reminder of the importance of patience in company building. My partner @joshk made this slide, which captures it well: https://twitter.com/... David Baszucki / @davidbaszucki...
The NYSE sets Roblox direct listing reference price at $45 per share ahead of its trading debut on Wednesday
What's Roblox? Ask Anyone With Kids. Wallace Witkowski / MarketWatch : Roblox direct listing gets $45 reference price from NYSE Luisa Beltran / Barron's Online : What Is Roblox Wo...
As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry
As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry
Marketers hope to avoid the mistakes made by the broader online ad industry — Advertisers entering the burgeoning medium of streaming TV … Tweets: @davemorgannyc Tweets: Dave Mor...
Audio, which struggled for decades as a media category, is breaking out now, as tech enables new content formats as well as new monetization and delivery models
As most of the major media categories — music, video and video games — have existed for decades, we tend to forget that media is technology.
Memo: Microsoft suspended its ads on Facebook and Instagram in the US in May and has since expanded the pause globally, over concerns of “inappropriate content”
Microsoft suspended its advertising on Facebook and Instagram in the U.S. in May and recently expanded that to a global pause …