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VOICE ARCHIVE

Brendan Benedict

@bbenedict33
15 posts
2025-05-14
This Tweet is now at issue in #ftcvmeta trial, as Meta's lawyer Mark Hansen points to Wu's presence at trial yesterday, his friendship with FTC expert Hemphill, and their “roadshow” together in 2019. We're now looking at a pitch deck they prepared for enforcers.
2025-05-14 View on X
The Verge

FTC v. Meta: Meta's lead attorney disparaged tech journalists Kara Swisher and Om Malik, calling Malik a “failed blogger”, resurfacing years-old media tensions

Meta's lead attorney called a once-prominent tech journalist a “failed blogger.” Bluesky: @wavesblog , @karaswisher , @karaswisher , @quillmatiq.com , and @anildash.com X: @jason_k...

2025-04-17
If I were the FTC's lead counsel, Sheryl Sandberg would have been my first witness. Completely changes the flow of the trial to start with a friendly witness. Starting positive then makes later difficult witnesses (Zuckerberg) seem shadier.
2025-04-17 View on X
The Hill

FTC v. Meta: Mark Zuckerberg says he considers TikTok the “highest competitive threat” for Facebook and Instagram in the past few years

Meta CEO Mark Zuckerberg emphasized Wednesday that his social media company faces stiff competition from TikTok, as Meta seeks to fend off accusations …

The FTC's questioning attorney *appears to be* chief trial counsel Susan Musser, who recently was serving as acting director of the Bureau of Competition. This direct is night and day from what we heard so far. Tight, short questions, short answers from Sheryl Sandberg.
2025-04-17 View on X
Bloomberg

The FTC challenges ex-Meta COO Sheryl Sandberg over past emails; she called Google+ a “real” competitor in 2011 and discussed blocking its Facebook ads in 2012

Mark Zuckerberg Says TikTok Bigger Than Facebook, Instagram Combined X: Brendan Benedict / @bbenedict33 : The FTC's questioning attorney *appears to be* chief trial counsel Susan M...

If I were the FTC's lead counsel, Sheryl Sandberg would have been my first witness. Completely changes the flow of the trial to start with a friendly witness. Starting positive then makes later difficult witnesses (Zuckerberg) seem shadier.
2025-04-17 View on X
Bloomberg

The FTC challenges ex-Meta COO Sheryl Sandberg over past emails; she called Google+ a “real” competitor in 2011 and discussed blocking its Facebook ads in 2012

Mark Zuckerberg Says TikTok Bigger Than Facebook, Instagram Combined X: Brendan Benedict / @bbenedict33 : The FTC's questioning attorney *appears to be* chief trial counsel Susan M...

The FTC's questioning attorney *appears to be* chief trial counsel Susan Musser, who recently was serving as acting director of the Bureau of Competition. This direct is night and day from what we heard so far. Tight, short questions, short answers from Sheryl Sandberg.
2025-04-17 View on X
The Hill

FTC v. Meta: Mark Zuckerberg says he considers TikTok the “highest competitive threat” for Facebook and Instagram in the past few years

Meta CEO Mark Zuckerberg emphasized Wednesday that his social media company faces stiff competition from TikTok, as Meta seeks to fend off accusations …

2025-04-16
The hits are really coming now. These are emails I haven't seen before. Zuckerberg in 2018 email to Mosseri, Head of IG: “I agree with you that Instagram will always need to focus on friends and can never exclusively be for public figures or will cease to be a social product.”
2025-04-16 View on X
Wall Street Journal

Sources: Meta offered $450M in late March to settle the FTC's antitrust case and raised its offer to ~$1B as the trial neared; the FTC had demanded $30B

The FTC wanted $30 billion to drop its case.  Zuckerberg offered much less and hoped Trump would back him up.

Wow - current email with Zuckerberg in #ftcvmeta trial shows that FB considered spinning off Instagram. Zuckerberg predicts “we may face antitrust regulation requiring us to spin out our other apps anyway.” Email is from 2018!
2025-04-16 View on X
Wall Street Journal

Sources: Meta offered $450M in late March to settle the FTC's antitrust case and raised its offer to ~$1B as the trial neared; the FTC had demanded $30B

The FTC wanted $30 billion to drop its case.  Zuckerberg offered much less and hoped Trump would back him up.

Wow - current email with Zuckerberg in #ftcvmeta trial shows that FB considered spinning off Instagram. Zuckerberg predicts “we may face antitrust regulation requiring us to spin out our other apps anyway.” Email is from 2018!
2025-04-16 View on X
Bloomberg

FTC v. Meta: in an email, Mark Zuckerberg considered spinning off Instagram in 2018 as he increasingly became concerned that its success was hurting Facebook

meaning show people more ads — as a way to make more money and take some pressure off Facebook  —  Perhaps not surprisingly, IG's founders left the company a few months after all o...

The hits are really coming now. These are emails I haven't seen before. Zuckerberg in 2018 email to Mosseri, Head of IG: “I agree with you that Instagram will always need to focus on friends and can never exclusively be for public figures or will cease to be a social product.”
2025-04-16 View on X
Bloomberg

FTC v. Meta: in an email, Mark Zuckerberg considered spinning off Instagram in 2018 as he increasingly became concerned that its success was hurting Facebook

meaning show people more ads — as a way to make more money and take some pressure off Facebook  —  Perhaps not surprisingly, IG's founders left the company a few months after all o...

2025-04-15
Last exhibit before the break is a screenshot of the prompt to sign up for a Facebook account - to connect with friends & family. Zuckerberg slowly losing credibility bit by bit. #ftcvmeta
2025-04-15 View on X
Politico

FTC v. Meta: the US argued Meta has a monopoly in the “personal social networking” market, which it claims includes only Instagram, WhatsApp, Snapchat, and MeWe

The government wants to show the Meta CEO bought Instagram and WhatsApp to snuff out social media competition.

Internal Meta doc that FTC showed bad for Meta's market def arguments: “Facebook, LinkedIn, and Nextdoor coexist in the U.S. with similar userbases but orthogonal graphs: Facebook connects friends and family, LinkedIn connects coworkers, Nextdoor connects neighbors.” #ftcvmeta
2025-04-15 View on X
Politico

FTC v. Meta: the US argued Meta has a monopoly in the “personal social networking” market, which it claims includes only Instagram, WhatsApp, Snapchat, and MeWe

The government wants to show the Meta CEO bought Instagram and WhatsApp to snuff out social media competition.

One key area of focus that FTC is previewing in its opening statement in Meta breakup trial - the funders. Many contemporaneous statements from Sequoia Capital on viability of Instagram and Whatsapp. #ftcvmeta
2025-04-15 View on X
New York Times

FTC v. Meta: in opening arguments, FTC lawyers accuse Meta of a “buy-or-bury strategy” to cement a social networking monopoly by buying Instagram and WhatsApp

How is this even a question! [image] Kyung Sook / @kyungsookl : I didn't understand why facebook suddenly reversed course, allowed DJT to return to facebook and Zuckerberg attended...

Zuckerberg v. Zuckerberg. In 2022, he writes, “Friend sharing has always been important to both FB and IG.” Supports FTC's personal social networking market. When asked about the email, though, he calls that a smaller part of Instagram. #ftcvmeta
2025-04-15 View on X
Politico

FTC v. Meta: the US argued Meta has a monopoly in the “personal social networking” market, which it claims includes only Instagram, WhatsApp, Snapchat, and MeWe

The government wants to show the Meta CEO bought Instagram and WhatsApp to snuff out social media competition.

One key area of focus that FTC is previewing in its opening statement in Meta breakup trial - the funders. Many contemporaneous statements from Sequoia Capital on viability of Instagram and Whatsapp. #ftcvmeta
2025-04-15 View on X
Politico

FTC v. Meta: the US argued Meta has a monopoly in the “personal social networking” market, which it claims includes only Instagram, WhatsApp, Snapchat, and MeWe

The government wants to show the Meta CEO bought Instagram and WhatsApp to snuff out social media competition.

2025-04-14
One key area of focus that FTC is previewing in its opening statement in Meta breakup trial - the funders. Many contemporaneous statements from Sequoia Capital on viability of Instagram and Whatsapp. #ftcvmeta
2025-04-14 View on X
New York Times

FTC v. Meta: in opening arguments, FTC lawyers accuse Meta of a “buy-or-bury strategy” to cement a social networking monopoly by buying Instagram and WhatsApp

The tech giant went to court on Monday in an antitrust trial focused on its acquisitions of Instagram and WhatsApp.