/
Navigation
C
Chronicles
Browse all articles
C
E
Explore
Semantic exploration
E
R
Research
Entity momentum
R
N
Nexus
Correlations & relationships
N
~
Story Arc
Topic evolution
S
↻
Drift Map
Semantic trajectory animation
D
P
Posts
Analysis & commentary
P
Browse
@
Entities
Companies, people, products, technologies
◇
Domains
Browse by publication source
☉
Handles
Browse by social media handle
Detection
?
Concept Search
Semantic similarity search
!
High Impact Stories
Top coverage by position
+
Sentiment Analysis
Positive/negative coverage
*
Anomaly Detection
Unusual coverage patterns
Analysis
vs
Rivalry Report
Compare two entities head-to-head
/\
Semantic Pivots
Narrative discontinuities
!!
Crisis Response
Event recovery patterns
Connected
Nav: C E R N
Search: /
Command: ⌘K
Embeddings: large
VOICE ARCHIVE

@asinvideogames

@asinvideogames
5 posts
2024-12-10
That said, despite our success, it is still really early, and our clients have a long list of suggestions, as L'Oreal states: “I'm not fully happy...it can get way bigger.” Check out this great overview of the WhatsApp Business: https://restofworld.org/...
2024-12-10 View on X
Rest of World

How WhatsApp evolved from a messaging app into a business messaging growth platform, aggressively luring big businesses to its suite of paid messaging products

Just a point for this article.  India's installed base is given at 400 million.  Last i saw it had crossed 600 and growing rapldly.  It's the social glue here like iMessage in the ...

View original
Because the US is not a messaging-first country, I get a lot of questions from companies here about the business we are building on WhatsApp, how we monetize, how brands/consumers are using it. @restofworld wrote a great article with some quotes from one of my clients, L'Oreal:
2024-12-10 View on X
Rest of World

How WhatsApp evolved from a messaging app into a business messaging growth platform, aggressively luring big businesses to its suite of paid messaging products

Just a point for this article.  India's installed base is given at 400 million.  Last i saw it had crossed 600 and growing rapldly.  It's the social glue here like iMessage in the ...

View original
This is an API-based, consumption business model, no ads, which means everything we do has to drive business value and be additive to the consumer:
2024-12-10 View on X
Rest of World

How WhatsApp evolved from a messaging app into a business messaging growth platform, aggressively luring big businesses to its suite of paid messaging products

Just a point for this article.  India's installed base is given at 400 million.  Last i saw it had crossed 600 and growing rapldly.  It's the social glue here like iMessage in the ...

View original
“The company soon found that open rates for messages on WhatsApp could be six times higher than on email. Customers also spent more and made more frequent purchases when they shopped via WhatsApp...We didn't choose WhatsApp. The Latin American population chose WhatsApp. We chose
2024-12-10 View on X
Rest of World

How WhatsApp evolved from a messaging app into a business messaging growth platform, aggressively luring big businesses to its suite of paid messaging products

Just a point for this article.  India's installed base is given at 400 million.  Last i saw it had crossed 600 and growing rapldly.  It's the social glue here like iMessage in the ...

View original
Messaging apps are also a effective surface for customer-facing conversational AI. Small businesses can just turn on agents today that help them respond to their customers, so they can focus on the parts of the business they love. Enterprises can integrate their AI experiences
2024-12-10 View on X
Rest of World

How WhatsApp evolved from a messaging app into a business messaging growth platform, aggressively luring big businesses to its suite of paid messaging products

Just a point for this article.  India's installed base is given at 400 million.  Last i saw it had crossed 600 and growing rapldly.  It's the social glue here like iMessage in the ...

View original