2024-01-01
This rise of Virtual Influencers 1⃣ Aitana Lopez, with her distinctive pink hair, has amassed over 200,000 social media followers. Her posts often feature selfies from various events and her own room, frequently showcasing products from brands like Olaplex, a haircare company,... [image]
Financial Times
A look at the rise of AI-generated virtual influencers, with some charging thousands of dollars to promote products, leading to concerns from human influencers
Hyper-realistic ‘virtual influencers’ are being used to promote leading brands — drawing ire from human content creators
2023-12-31
This rise of Virtual Influencers 1⃣ Aitana Lopez, with her distinctive pink hair, has amassed over 200,000 social media followers. Her posts often feature selfies from various events and her own room, frequently showcasing products from brands like Olaplex, a haircare company,... [image]
Financial Times
A look at the rise of AI-generated virtual influencers, with some charging thousands of dollars to promote products, leading to concerns from human influencers
Hyper-realistic ‘virtual influencers’ are being used to promote leading brands — drawing ire from human content creators