2023-08-09
Many advertisers keep buying thousands of bad impressions without skipping a bit but some unknow analyst drops a study and everybody becomes suddenly distrustful against Google... Uncanny
9to5Google
YouTube plans to stop showing users recommended videos in some places when watch history is turned off entirely, including the homepage
Recommended videos keep users engaged on YouTube, but starting today, YouTube will stop showing recommended videos in some places, such as the homepage …
Many advertisers keep buying thousands of bad impressions without skipping a bit but some unknow analyst drops a study and everybody becomes suddenly distrustful against Google... Uncanny
Adweek
Google renames “in-stream ads” to “skippable ads”, to “more accurately describe the ad format”, after an Adalytics report accused YouTube of misleading buyers
Catherine Perloff / Adweek : X: @catherineperlo1 , @judspencer , and @alexbeaurepaire X: Catherine Perloff / @catherineperlo1 : New: Google changed the name of one of their ad pro...
2023-06-09
Interesting piece from @themarkup about @xandr targeting techniques. It seems most people outside of the #AdTech world discover fire when they are shown targeting practices that are commonplace. The industry itself must be more educative with the public. https://themarkup.org/...
The Markup
A database on Microsoft's Xandr containing 650K+ “audience segments” shows how data brokers classify consumers by surveilling their online and offline activity
A spreadsheet on ad platform Xandr's website revealed a massive collection of “audience segments” …