eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022
- Video-sharing app estimated to reach $32 billion in ad revenue — Instagram users spend majority of their time watching videos
Study: social media companies collectively made nearly $11B in US ad revenue from minors in 2022; YouTube derived the most from users 12 and under, at $959.1M
Associated Press :
Guideline: X's monthly US ad revenue has declined 55%+ YoY in each of the 10 months since Elon Musk's Twitter takeover in October 2022 through August 2023
Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought …
Internal document: Twitter's US ad revenue from April 1 to the first week of May fell 59% YoY to $88M; sources say that performance is unlikely to improve soon
In internal forecasts, the company projected that ad sales would keep declining, handing a tough challenge to its new chief executive.
Sources: Twitter's US ad revenue was 80% below internal expectations for the week of the World Cup's Nov. 20 start, as Twitter keeps missing weekly ad targets
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
Sources: Twitter's US ad revenue was 80% below internal expectations for the week of the World Cup's Nov. 20 start, as Twitter keeps missing weekly ad targets
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
eMarketer: Google's US ad revenue will decline in 2020 for the first time since it started tracking in 2008, due to a reliance on travel industry ads
Research firm eMarketer says decline would be the first since it started tracking Google's ad revenue in 2008
Twitter shares fall over 10% on Q4 revenue miss, flat growth, and a 5% YoY drop in US ad revenue
So much for the “Trump bump.” — Twitter missed on revenue during the fourth quarter, according to results released Thursday, as the social media service struggles to sustain rapid growth among its m...
Source: Pinterest, which projected $3B in 2018 revenues, made about $100M in US ad revenue in 2015, expects non-US users to become majority of audience in 2016
Yoree Koh / Wall Street Journal :