Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk's angle into the sm...
Source: Google and Amazon struck a deal in recent months that lets Amazon work with manufacturers like TCL, which also makes Android TVs and phones
Last week, the Competition Commission of India published a damning report, alleging that Google was preventing major TV manufacturers from adopting Amazon's Fire TV operating system.
Microsoft says it will soon launch a dedicated device for game streaming and is working with TV manufacturers to expand Xbox Game Pass subscription to smart TVs
Microsoft on Thursday announced plans to expand its Xbox Game Pass subscription service to many more screens …
Microsoft says it will soon launch a dedicated device for game streaming and is working with TV manufacturers to expand Xbox Game Pass subscription to smart TVs
Microsoft on Thursday announced plans to expand its Xbox Game Pass subscription service to many more screens …
Sources: Comcast is pitching X1 software powering its set-top boxes and Flex streaming hardware as a potential operating system to smart TV manufacturers
Comcast wants to turn the software running on its set-top boxes into an operating system for smart TVs, Protocol has learned …
Samsung's 2018 and 2019 TV models will be able to access iTunes content directly via a dedicated app and support Apple's AirPlay 2 wireless streaming standard
As rare as last week's Apple revenue warning … Joe Rossignol / MacRumors : AirPlay 2 and HomeKit Support Coming to New LG Smart TVs Samsung Newsroom / Samsung Global Newsroom : Samsung Smart TVs to La...
Free ad-supported streaming services from Roku, Pluto TV, Xumo, and others attract viewers and appeal to TV manufacturers, which receive recurring ad revenue
Subscription services might dominate the over-the-top video market today, but free, ad-supported platforms are beginning to find … Tweets: @digiday See also Mediagazer Tweets: @digiday : These service...