Sources: Linda Yaccarino told close contacts that some advertisers returning and xAI acquiring X, which effectively demoted her, made it a good time to depart
The X CEO stabilized the social-media company's ad business, but contended with an erratic boss and pressure to move faster
Sources: top X executives hinted to Interpublic and other ad firms that not spending on X could lead to legal woes, due to X's lawsuit against some advertisers
Interpublic recently signed an advertising agreement with the platform; other agencies are also in negotiations
Some advertisers raise brand safety concerns over Meta's content moderation changes, fearing a surge in harmful content and misinformation on its platforms
Facebook owner's move to loosen policing of online content has raised fears over a surge in misinformation Bluesky: @claradoodle and @petertl . Forums: r/neoliberal See also Mediagazer Bluesky: Clara ...
X accelerates its plan to attract ad spending by SMBs, including outsourcing some ad sales to third parties, such as US-based marketing startup JumpCrew
this one will sting Will Shanklin / Engadget : Walmart says it's no longer advertising on X Aisha Counts / Bloomberg : Why Elon Musk Is Accused of Antisemitism and What It Means for X Edward Helmore /...
Some marketing agencies say their brands don't plan to return to advertise on X, and others are advising brands to stop posting on X, after Elon Musk's comments
yourself’ comment to advertisers Rocio Fabbro / The Messenger : Some Advertisers Won't Return to X After Musk's Profanity-Filled Tirade Jak Connor / TweakTown : X advertisers say they won't be returni...
Political advertisers have raised concerns about X's Community Notes after major brands like Apple, Samsung, and Uber had critical notes attached to their ads
his top priority for revenue growth. Community Notes on ads will 100% be removed because of this. Meg Graham / @megancgraham : “This Is a False Advertisement”: Major brands like Apple, Uber and Samsun...
Political advertisers have raised concerns about X's Community Notes after major brands like Apple, Samsung, and Uber had critical notes attached to their ads
his top priority for revenue growth. Community Notes on ads will 100% be removed because of this. Meg Graham / @megancgraham : “This Is a False Advertisement”: Major brands like Apple, Uber and Samsun...
Sources: Twitter's US ad revenue was 80% below internal expectations for the week of the World Cup's Nov. 20 start, as Twitter keeps missing weekly ad targets
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
Sources: Twitter's US ad revenue was 80% below internal expectations for the week of the World Cup's Nov. 20 start, as Twitter keeps missing weekly ad targets
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
Elon Musk says Twitter suffered “a massive drop in revenue” due to activist groups pressuring advertisers, despite doing “everything” to “appease the activists”
lets be honest—isn't any less “brand safe” than two weeks ago. But it's an unspoken rule of Serious Media that we report the weather, we don't make it. https://twitter.com/... @cabel : @elonmusk Come ...